Zip-Pak Launches New Resealable Zip360 Package Format

Posted: November 2, 2010

Zip-Pak, the global leader in brand-enhancing resealable packaging, introduces Zip360 at PACK EXPO International 2010. The new flexible pouch format features a wide opening and pour-spout functionality to enhance consumer convenience across multiple applications. Developed in conjunction with Triangle Package Machinery Co. and Printpack Inc., Zip360 also enables graphics around the entire surface area of the pouch to maximize shelf impact at the point of purchase.
“Consumers are more outspoken than ever about their packaging,” says Elizabeth Sheaffer, Marketing Manager at Zip-Pak. “Our goal is to enable brand owners to deliver forward-looking packaging, and Zip360 is an innovative pouch format that addresses consumer desire for convenience through functionality and resealability.”
The new pouch format’s wide-mouth opening allows consumers of snack mixes, frozen chicken, cookies and crackers, and pet food and treats to easily access and scoop contents. Zip360 also enables pour-spout functionality, an ideal benefit for cereal, frozen food, and vegetable applications.
The resealable closure eliminates the need to transfer contents into a separate container, keeping marketing messages in front of the consumer from initial purchase to last use.
Compared to traditional bag-in-box formats, Zip360™ reduces the amount of materials needed to manufacture a package. Zip-Pak recently commissioned a life cycle analysis, conducted by independent research firm Franklin Associates Inc., comparing 20-oz. bag-in-box formats to 21-oz. resealable flexible pouches. The study confirmed that resealable flexible packages offer superior product-to-package ratio, lower energy footprint, lower solid waste footprint, and lower greenhouse gas emissions throughout their life cycle. For more, visit www.zippak.com.