Wednesday, January 17, 2007

Feature - Design Speed to Market Retailer demands, competition and sales opportunities now require lightning-fast speed in the marketplace. This pressure to deliver has lead to an innovative approach—a one-stop, vertically-integrated packaging model. "Is Your Company Fast Enough?" asks a BusinessWeek magazine cover. The need for speed, brought about by intense global competition enabled by Internet technology, is not only forcing companies to get innovative about product development but also packaging. [more]

Forum - Computer Tools and Design The proliferation of computer and web-based tools has been a productivity boon for package designers. Consumer goods companies are also expecting faster and faster turnarounds from idea conception to product launch. The combination of the two forces is affecting how designers approach their craft, and how consumer goods companies view design. Leading industry professionals share their insight here.

New Design - (oops) Wine Label Pearlfisher has created the label design for new wine brand (oops). The name and market positioning of (oops) is derived from a true story based on the history of the Carmenere grape and Pearlfisher was tasked with making the label design as interesting and engaging as the story. [more]

News Item - New CardPak President CardPak Inc. announces that J. Anthony (Tony) Petrelli has joined the company as president and chief operating officer. Petrelli brings to CardPak more than 25 years of packaging industry experience. Most recently, he was vice president, marketing and business development of Caraustar Industries and was responsible for the company's marketing, product development and packaging services businesses. For more, click here.

Calendar
For a summary of the most important upcoming package design events, click here.