Tuesday, February 13, 2007 · Number 2
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Feature: Chinese Consumer Insights Study What do blue jeans, DVDs, moisturizer, and athletic shoes have in common? They are among the American products that Chinese consumers desire most, according to a UPS survey of 1,200 middle-class consumers in six Chinese cities. The second annual UPS survey of Chinese urban consumers—often referred to as "Chuppies"—reaffirms their demand for high-quality U.S. products and unearths more detailed insight into their buying preferences and demographic differences. [more] |
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Forum: Multiple Logo Designs Are a Risky Ploy Last year, Kellogg's brand managers decided to have four different logo designs for its POPS cereal—Gaming, Hip Hop, Snow, and Skate. We asked a panel of package design experts whether this was a good branding strategy in this case, or if this strategy might work in any other categories. Our panel for this Forum edition consists of Rob Wallace, Richard Bird, Ted Mininni, Tom Newmaster, and Bill Goodwin. Their insights are here. |
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New Design: TStix Tea Packages The new Tstix® tea packages come as a long slender foil laminate tube, with over 1100 micro-perforation holes in their sides designed in a diamond pattern. Tstix is both a teabag and teaspoon in one—no strings, tags, or mess afterwards. [more] |
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New Design: Race Face Race Face is a new NASCAR-branded skin conditioner and sun block that is sold in a tottle—a combination tube and bottle. A lanyard is attached to the elliptically shaped, two-ounce container to keep it accessible and to distinguish it from other sun blocks. [more] |
| New Products: DMI StretchCard Packaging Alternative Consumer products companies and warehouse clubs that are seeking smart options to replace difficult-to-open packages are showing increasing interest in the StretchCard Package from DMI, a contract packaging company in Wharton, NJ. [more] |
| TricorBraun Introduces New Ultra Clear Tubes Clarified Propylene has reached a new level of transparency in tubes that rivals the clarity of other PET rigid packages. The tubes are manufactured in a two-step process by Weener Plastic Packaging Group and offer a high-gloss surface that supports enhanced decoration. [more] |
| White Paper: R.BIRD Patterns Report If you're a brand manager, marketing professional, or package designer in the early stages of a package design initiative, it's essential to be aware of context. "Patterns" is a series of published reports that provide professional observations about package design practices within specific product categories. To view the latest Patterns, titled "Crunch," click here. |
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