Wednesday, February 28, 2007 · Number 3

Feature: Twin Fin Shows the Wine Industry the Benefits of Innovative Packaging There's a revolution going on in the United States wine industry. A growing number of wineries and suppliers are recognizing that innovative packaging-along with high quality wine-will have a profound effect on brand sales and longevity. [more]

Forum: The Case for Cause Marketing The successful Energizer battery Breast Cancer Awareness campaign and fundraising effort was one good example of cause marketing with package design. But what are the limitations of package design and cause marketing? We asked a panel of package design experts their opinions.

New Design: NYC Condom Debuts on Valentine's Day The New York City Health Department unveiled the NYC Condom, the first in the nation with an official brand. The Health Department obviously believes in the power of a strong brand - even for freebies. [more]

New Product: Peel 'n Taste Offers New Marketing Tool First Flavor Inc. announces the introduction of Peel 'n Taste™, an easy-to-use, versatile, cost-effective marketing system that uses strips of edible film to allow consumers to taste-sample products. [more]

New Label Idea: Remember That Wine Have you ever been at the wine store and wished you could remember the brand and year of that merlot that you liked so much? The Yalumba Wine Company, Australia's oldest family owned winery, will help you out. On the back label of each wine bottle, they supply a perforated "To Remember, Peel Here" tag for your safekeeping. Each tag is a 1-1/4" square with all the essential wine information to encourage repurchase.

Announcement: Esko Offers New Website Experience Esko's new site, www.esko.com, now offers expanded content and technical resources to deliver maximum customer support. [more]

White Paper: Measuring Package Design ROI Ever wonder how much an effective new package design campaign means to the bottom line? A few years ago, Rob Wallace, managing partner at Wallace-Church, tried to quantify that package design ROI. For the "Proving Our Value" white paper, and other articles by Rob, click here and look under "what news."

Calendar
For a summary of the most important upcoming package design events, click here.