July 25, 2007
· Number 14
DESIGNS: Crown and Delacre Design a Striking Tin for Chocolate BiscuitsDelacre, one of United Biscuits' leading confectionery brands, recently launched a promotional Spiderman tin for its Délichoc brand in France. Developed in cooperation with CROWN Speciality Packaging, a business unit of Crown Holdings Inc., the biscuit tins were part of an exclusive and successful promotion for Carrefour supermarkets in France.
"Crown's highly graphical tin marks a distinct departure from our traditional biscuit packaging," says Annabelle Millet, United Biscuits representative. "We wanted to offer our target audience—families with children—a fun, delicious and reusable keepsake to remind them of their favorite superhero. We're thrilled with the success."
The tin was decorated using high-quality lithography. To further tie it to the film, the graphic tin features a removable lid that shows Spiderman and the movie name in France and Belgium, along with its summer release date in France.
"This is a really great package that associates the Delacre brand with something fun and exciting," adds François-Xavier Vannini, marketing executive at Crown Speciality Packaging. "Quality printing of the vivid color graphics was an essential element to the success of the design."
Mountain Valley and Flowdesign Translate Glass Bottle into PlasticAfter the launch of the redesigned brand label and glass bottle, Mountain Valley once again teamed up with Flowdesign of Detroit, MI, to redesign their plastic bottle line. "Our goal for this project was to combine the redesigned label of the glass bottle, but add a contemporary flair to the plastic bottle shape," says Dan Matauch, principal of Flowdesign.
The new bottle shape incorporates the "Since 1871" from the glass bottles two times around the shoulder below a wavy embossed mountain scene. The label is a clear wrap that embodies the look and feel of the glass bottle line. The Mountain Valley red oval icon was designed very large on the front panel to help with brand awareness and shelf impact.
Risdon Updates Avon's Ultra Color Rich LipstickRisdon International Inc. has fashioned a custom plastic and metal full sized lipstick package for the new Avon "ultra color rich lipstick," part of the repositioning of Avon's flagship beauty brand. The package comes with Risdon's ColorTouch® mechanism that provides smooth and reliable swivel operation with every use.
The base and cap are ABS molded in black with a clear laquered finish. The one-piece sleeve and collar are anodized aluminum in black with a debossed Avon logo on the sleeve. A black anodized aluminum medallion is applied to the crown of the cover. The decorations and finish give the entire package a luxury appearance.
STRUCTURE: 4sight Leverages Its Innovative Pepsi Global Package Structure in U.S.Pepsi has partnered with 4sight inc., a NYC-based leader in structural package innovation, to help build brand equity through packaging structure across Pepsi soft drinks in the U.S. The result is an exciting, new 20-oz. bottle for the U.S. market, which echoes the successful design 4sight recently created for Pepsi International.
"Manifesting brand essence through packaging is powerful at retail," says Ron Pence, Pepsi's senior marketing manager for packaging innovation. Using a distinctive, dynamic bottle structure conveying Pepsi's image of youth and vitality, the company is striving to stay relevant to teens and young adults.
"Wherever you look, there is branding in all directions," notes Stuart Leslie, president of 4sight inc. "No matter which way the bottle faces, consumers will see two Pepsi globes embossed on top above the label and the Pepsi name prominently displayed in two areas at the bottom."
Until now, the branding was only displayed on the label. By integrating the Pepsi globe and name directly onto the bottle, the new proprietary packaging communicates Pepsi's personality. Other design details include the lines of the iconic globe logo as horizontal waves sculpted into the plastic bottle. By sculpting the swirls in a horizontal format that run around the bottle, they are able to better reflect light adding sparkle and effervescence. "This feature also helps to maintain the integrity of the bottle throughout its shelf life," Leslie points out.
Not only did the structural team make sure that the bottles would withstand carbonation pressure but also that the design elements retained their shape and sharpness without distortion over time. Because the bottle structure adhered to Pepsi's existing manufacturing standards, it allowed for a smooth transition at plants across the country.
MATERIALS: The Qosmedix Black Flip Top Jar Adds Sophistication and EaseThe new Qosmedix flip top jar has a matte black polystyrene two-inch diameter jar with a crystal clear window in the lid which displays the built-in recessed pan. The easy-close snap-hinge closure eliminates the need for a separate lid, and adding an applicator makes the package functional for personal care powders, gels, and glosses.
Qosmedix carries a substantial selection of jars, vials, tubes, and bottles for many packaging needs, and an extensive inventory of applicators, brushes, and swabs for cosmetics, salons, and spas. Qosina, Qosmedix' parent company, is a leading supplier of components to the medical and pharmaceutical industries.
Continental Introduces Continental Tubal for Beauty, Household, and BeyondContinental Packaging Solutions introduces The Tubal—a clear choice for modern packaged products. The Continental Tubal takes its cues from traditional tottles and incorporates a sparkling clarity found only in OPET.
Continental's team specially designed a clear, curvy, and creative package that was user friendly as well as eye catching. This new package is ideal perfect for personal care and household products, and it can provide a nice package for automotive shampoos and various art mediums as well.
SOFTWARE: Quark Announces Free Commercial Use of QuarkXPress for StudentsQuark Inc. announced universal availability of a program that enables students to use their QuarkXPress education licenses to produce creative materials for the marketplace while still in school. Students can also continue using their education licenses for the current version of QuarkXPress after graduation for commercial design and production. Quark has also extended this policy to education licenses for Quark Interactive Designer and Quark Print Collection.
"The International Academy of Design & Technology in Chicago has been teaching our students Quark software skills for well over 10 years," says Katie Haviland, Viscom adjunct instructor at IADT Chicago. "We applaud Quark for its renewed commitment to education and for implementing this program because it will give our students an edge as they graduate and enter the competitive design market."
Quark now also enables students to upgrade to the latest version of QuarkXPress after graduation at the commercial upgrade price—eliminating the need for purchasing a full copy of QuarkXPress. In addition, students are able to use their Education licenses for QuarkXPress on either Mac or Windows.
Quark has recently introduced a variety of additional programs in communities around the globe to support the education of young designers, including new pricing for students and educators, training, wider availability of student licenses through resellers such as Amazon and Apple Online, and curriculum development.
To purchase QuarkXPress at a discounted price for students and educators and to learn more about the Quark education program, visit www.quark.com/education/purchase.html.
ANNOUNCEMENTS: Multi-Color Adds First-of-Its-Kind Combination Press in U.S.Multi-Color Corporation recently announced that it has purchased a new Combination Flexographic/Rotogravure Press to expand its printing capabilities and provide added flexibility to meet their customers' increasing desire for customized decorating solutions. This Combination Press, manufactured by Omet of Italy, will be the first of its kind in the United States.
This wide-format press is custom-configured with flexographic, gravure, screen, and foil platforms, setting new industry standards for both print quality and productivity. Don Kneir, president of the Decorating Solutions Division, says: "With the new press we will continue to lead the marketplace with innovative decorating solutions. This new technology addresses one of the market's top issues—to deliver complex and intricate graphic designs in a timely and cost effective manner."
Jack Mackert, vice president of operations, added: "This press can produce the tighter registrations that will enable us to print labels with the highest reproduction requirements. In fact, this press was specifically designed to enhance the decorating options we have to offer our customers."
Mark Geeves to Spearhead Sales of MetalFX in the AmericasMark Geeves has been named head of Ciba color services in the Americas for Ciba Color Services and vice president—Americas at MetalFX, a Ciba Color Services subsidiary. In his new position, Geeves will focus on bringing the MetalFX® Technology metallic color printing process to the North American and Latin American markets.
Announcing the appointment, Andrew Ainge, MetalFX Managing Director, commented: "Mark Geeves brings a vast array of color experience to MetalFX. Prior to joining MetalFX and Ciba, Mark was vice president of Global Business Development at Gretag/Macbeth, and president/general manager of Bestcolor USA. Mark Geeves is widely known in the world of color and has focused on developing organizations that bring innovative products to the graphic arts and printing industries. His mission is to introduce and grow MetalFX throughout the North American and Latin American markets."
MetalFX, a recent Ciba Specialty Chemicals Corporation acquisition, is a universal process and spot metallic color system that allows millions of metallic colors to be printed, all by adding only the one base silver ink to the usual CMYK mix. Ciba Specialty brings more than 40 years of experience in color matching to the worldwide graphic arts, paints, plastics, fibers, and ceramic industries
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