October 24, 2007 · Number 21
DESIGN: Young Plantations Introduces Mingo River Go Nutz! in Rainbow of Colors
Retailers looking to create some excitement in the premium nut and snack categories need look no further than Mingo River. The popular brand of Young Plantations has been extended just in time for the busy fall and holiday snack and gift-giving seasons. Lux + Associates in Columbia, SC, designed the new gable-top Go Nutz! boxes and graphics.
Mingo River Go Nutz! is a premium line of savory and sweet almonds, cashews, and pistachios. The Mingo River Go Nutz! packaging has a new contemporary look to appeal to an adult audience looking for an out-of-the-ordinary treat. The stand-up gable top boxes allow for superior presentation on the shelf as well as providing a "look at me" attitude for gift baskets.
The package features a circular die-cut "window" to tempt shoppers with a peek of the product inside. While overall brand graphics are consistent in their simple sophistication, each SKU has its own unique color palette, making it easy for shoppers to see the breadth of the Mingo River Go Nutz! line and find their favorite flavors.
"The Mingo River brand has done extremely well over the years for specialty retailers," says Tom Coker, president of Young Plantations. "It was time to leverage our brand equity and brand loyalty with delicious new flavors and a fresh new look."
Coty and QSLD Create Packaging Set with Piña Colada Theme
Coty selected French designer Denis Boudard, president and founder of QSLD Design Group, to design and dress up its new limited edition summer duo, Night Life by Esprit. "For this project, Coty envisioned putting the essence of summer nights in a bottle without betraying the youthful and energetic side of the fashion brand." says Boudard. "Like Coty, we thought that the good times of summer might come in a Piña Colada theme."
For Night Life by ESPRIT for Women, Coty worked on a fragrance with a heady opening of cyclamen, pineapple, and fresh coconut, and Night Life by ESPRIT for Men has a masculine take on the Piña Colada theme with a zesty top note of mandarin, citron, and apple.
"These products arrived with very addictive scents that we had to translate through fresh and glamorous packaging that have to maintain the actual Life bottle DNA," adds Boudard. "Likewise, we had to evoke the ‘summer nightlife' concept and sell the idea of using these fragrances night and day. The concept of addiction was ever-present in this project."
As a result, this duo of bottles features bold flowers in exotic twilight tones of pink and purple evoking magical sunsets on the beach, while his highlights stalks of exotic bamboo in a medley of greens and oranges. The boxes echo the motifs of the bottle like an open invitation to become part of the addiction.
Estudio Ray Tells the Story of Salsa with Traditional Mexican Cactus
Estudio Ray helped Oro Verde Products brand and package a unique and delicious product—Nopalitos Salsa. Oro Verde is the leader in providing fresh vegetable nopales (prickly pear cactus pads) in the state of Arizona. Nopales is a traditional Mexican food staple that has not been entirely discovered or embraced by the mainstream U.S. consumer. However, many gourmet cooks and people in general who are into healthier, natural foods have begun cooking with nopalitos (sliced/diced pieces of nopales).
Estudio Ray developed the positioning statement for the product as well as a storyline, package copy, and tagline (Freshness Is Our Tradition; La Frescura es Nuestra Tradición). The story starts with the sun rising over the snow-capped volcanoes of Central Mexico, when the pale orange light reflects of the lush green fields of nopales (prickly pear cactus) in the valley below. This delectable plant, known for its rich flavor and medicinal properties, continues to prosper here just as it has for centuries. Local families have owned and farmed this land for generations, slowly nurturing each plant and hand-picking each pad for maximum freshness and flavor. It's a taste Oro Verde captures in every jar of Nopalitos Salsa.
Frank Fierro, president of Oro Verde Products, says: "This is a true gourmet salsa made from a traditional Mexican ingredient and we're proud to share our passion for freshness, quality, and the rich flavors of sophisticated, authentic Mexican cuisine in every jar."
WEBINAR: Designing for SUSTAINABLE PACKAGING Webinar
December 5, 2007, 1 p.m. to 3:30 p.m.
REGISTER HERE
This special two-and-a-half hour sustainability webinar will feature up-to-date insights into the market forces affecting package design and sustainability. Package Design Magazine and the Sustainable Packaging Coalition will cohost the event.
This program will probe the real meaning of sustainability as it applies to package design professionals. We'll explore the issues and concerns from several perspectives—the state of the industry, consumer perspectives, marketing strategies, regulatory issues, and spotlighted success stories. One highlight of the program will be a thorough discussion of "systems thinking," where sustainable design really begins and ends, by Curt McNamara. Another highlight is the Package Design columnist and longtime sustainability advocate Wendy Jedlicka, who will tell you how to get the sustainable message out, and how to tie all your efforts together.
The first 300 individuals to register will have free admission to the webinar (after that, the cost is $89.99). All those who register AND attend the webinar receive the 104-page Design Guidelines for Sustainable Packaging (a $35 value, produced by the Sustainable Packaging Coalition).
Speakers include, among others: ANNE JOHNSON, Sustainable Packaging Coalition; MARTHA LEFLAR, Sustainable Packaging Coalition; DR. ELISE L. AMEL, University of St. Thomas; DR. CHRISTIE MANNING, Center for Global Environmental Education; DR. PAMM SMITH, University of Minnesota; GARTH T. HICKLE, Minnesota Pollution Control Agency; CURT MCNAMARA, o2 Global Sustainable Design Network; WENDY JEDLICKA, Jedlicka Design Ltd.; SCOTT BALLANTINE, Microsoft.
STRUCTURE: Printpack Combines Components for a Smart-Looking "To-Go" Snack Cup
Seal-It Inc., a division of Printpack Inc., has designed a flexo-printed promotional shrink label for a "To-Go" snack cup to demonstrate the power and value of the recently finalized partnership of Printpack and Seal-It. The shrink sleeve, along with a printed foil die cut lid and a polypropylene cup, can generate any number of attractive product combinations.
All three components are made by Printpack, Inc. with the promotional product illustrating how several Printpack packaging products can be integrated into one package. The label is flexo-printed in five colors plus adhesive on heat shrink PVC, conforming to the thermoformed rigid plastic cup which is specially designed for portability and "on-the-go" snacking. The lid is flexo-printed foil die cut and incorporates a proprietary peel able sealant film also produced by Printpack to feature to allow for easy opening. Together, the three components integrate value-added features all available from Printpack Inc.
Paul Pritchett, sales and marketing manager of the Seal-It division, states, "Seal-It's capabilities with shrink sleeves and Printpack's 50 years of experience in flexible packaging make a perfect combination for many different markets."
MATERIAL: FiberMark Introduces New 100% Recycled Cover Paper in Nine ColorsFiberMark, a leading producer of specialty papers and fiber-based materials for a variety of applications, today announced Reprise™, a high-quality, environmentally responsible line of cover paper with a distinctive natural look and feel in hues from nature's palette. Reprise is made from 100% recycled fiber, including 30% post-consumer waste, and features a toothy vellum finish with visible fibers and an appealing organic aesthetic.
Designed for a range of applications, Reprise papers provide an attractive, earth-friendly alternative for report and document covers, brochure covers, pocket portfolios, journal and notebook covers, invitations, folding cartons, and tags. It is available in both a standard cover weight and a 25-point heavy weight, and accepts foil stamping, silk screening, die cutting, and scoring and folding with very good hinge characteristics.
The new Reprise line is the latest demonstration of FiberMark's ongoing commitment to environmental responsibility. FiberMark is certified by the Forest Stewardship Council (FSC), and has pioneered a number of green manufacturing and business processes to reduce reliance on fossil fuels and minimize environmental impact. "As the first in the industry to use 100% solvent-free practices to produce our cover products, FiberMark has a history of environmental sensitivity and innovation," says FiberMark product marketing manager Phyllis Custer. For more about the Reprise line, visit www.fibermark.com/reprise.
COMPONENT: Risdon Fashions Clear Cap for Victoria's Secret Fragrance LineRisdon International has fashioned a clear Surlyn cap for three of Victoria's Secret Dream Angels scents—Heavenly, Divine, and Desire. The cap features a mirror-polished surface that creates an elegant appearance of glass crystal.
In addition, the molded cap's heavy walls enhance the color and metallic effect of the gold, pink, and lavender pump surfaces clearly visible to the consumer. The new Risdon cap fits the scent packages' 125- and 250-ml sizes. Risdon supplies primary packaging components to the cosmetics industry including fragrance and cosmetics caps and closures, compacts, mascaras, lipsticks and lip-gloss. Fore more, visit www.risdon.com.
ANNOUNCEMENTS: Ghent PDF Workgroup Announces Important 2007 Updates to PDF/X-3 Plus SpecificationsThe international Ghent PDF Workgroup (GWG), which in five years has become one of the world's most respected graphic arts best practice organizations, announced the release of new updates to its series of specifications for the use of PDF/X-3 PLUS in popular DTP, PDF generation, and PDF verification applications in the graphic arts industry. The fast growing GWG is making it easier to produce and exchange reliable digital documents throughout the publishing workflow. The updates are now available for immediate use and downloading, at no charge, at the organization's web site: www.gwg.org
The thirteen principal Ghent PDF Workgroup specifications are built upon PDF/X-3:2002; adding restrictions and guidelines on top of what is already specified in the PDF/X standard. Being compliant with PDF/X-3, the thirteen principal specifications allow the use of ICC-tagged RGB and CMYK colors in PDF documents. The GWG's updated PDF/X-3 Plus specifications cover the delivery and file exchange of print-ready PDFs according to international standards for graphic arts and publications applications.
Peter Maes, GWG Specifications Subcommittee co-chair, says: "These latest specifications represent a collaboration of our all-volunteer group of technological leaders and experts who have worked hard to identify, specify, and test the GWG specifications and best practices recommendations—all in a very accelerated time frame. Our goal is to continually offer the industry up to date, free and practical tools for creating more reliable publishing workflows."
Pantone and onOne Software Partner for Digital Imaging SolutionsPantone Inc. and onOne Software Inc. announced a new digital imaging bundle that improves the color fidelity and image control for design projects. The bundle includes PANTONE® huey™ PRO, a member of Pantone's award-winning huey family of display calibration products, and onOne Software's Genuine Fractals 5, an Adobe Photoshop® plug-in for image scaling. Together, the two solutions help photographers and creative professionals create superior digital imaging projects.
hueyPRO offers precise calibration of color clarity and consistency across multiple CRT, laptop, and LCD displays. Additionally, it features an embedded high-precision sensor that automatically measures the ambient light within a room. Genuine Fractals 5 is the industry standard for image enlargements, allowing users to increase images by 1000% with no loss in image quality.
"Color management is an important part of any photography or design project and hueyPRO offers greater control over on-screen fidelity," says Matthew Chilton, product marketing manager for Pantone Inc. "By bundling hueyPRO with Genuine Fractals 5, we are offering photographers and creatives the best image resizing software while ensuring that their monitors are calibrated properly to display true color." Both products are compatible with Windows® and Macintosh operating systems. For more, visit www.pantone.com and www.ononesoftware.com.
Interfilm Holdings Inc. Acquires Brushfoil Business and AssetsInterfilm Holdings Inc., a national valued-added distributor of industrial films, announced the acquisition of the business and assets of Brushfoil LLC, based in Guilford, CT. Brushfoil is a leading global manufacturer of brushed films and papers that enhance the appearance of consumer products throughout the world.
During the past three years, Brushfoil has accomplished a successful 2005 product introduction into Europe, achieved a threefold increase of its Guilford facilities to 15,000 square feet in 2006, and in 2007 earned ISO 9001:2000 certification and expanded distribution of its products into the growing South America market. Founded in 1981, privately held Interfilm has its headquarters and a manufacturing facility in Easley, SC. It has grown into one of the leading film converters for industrial markets through product line expansion, increased sales coverage and acquisitions.
"We are very pleased to join forces with Brushfoil and to add their unique products to our portfolio," explained Donnie Thompson, president and chief executive officer of Interfilm. "The two partners of Brushfoil, Jim Parker and Charlie Yetka, have developed an impressive array of exciting capabilities based on proprietary technology."
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COMPASS is an online software tool for packaging designers and engineers to compare the environmental impacts of their package designs.