December 12, 2007
· Number 24
WHITE PAPER: R.BIRD and Company Analyze the Tea Category From Leaf to Tag
Black is green. Green is white. White is brown. Orange can be any color. Sound confusing? The designers at R.BIRD and Company study brands in side-by-side comparisons and as visual commentary. In their "Patterns" series, they look at how brands use color, graphics, texture, structure, metaphor, and other design strategies to tell their stories.
In this white paper, 50 Brands are referenced, including: Adagio, Arizona, Bag Ladies, BeauCoup, Bigelow, Celestial Seasonings, Choice, Crate and Barrel, Crystal Light, Enviga, Good Earth, Harney & Sons... and more. Read the Tea Patterns Report here.
DESIGN: Rexam Creates Complete Package for Avon’s Latest International LaunchRexam believes the new glamorous, high-tech pump and bottle combination for Avon Anew Ultimate Age Repair Elixir represents industry-leading standards of high-end, custom packaging. Avon’s Anew is the world’s leading mass market anti-aging skin care brand, offering breakthrough products infused with innovative technology.
The company selected Rexam for the demanding package needed for the multi-continent launch of Anew Ultimate Age Repair Elixir, which will be filled at Avon sites in China, Europe, and North and South America. Rexam’s worldwide network of Dispensing Systems and Make Up teams collaborated on the creation of this custom pump and bottle.
The Rexam SP343 lotion pump was crafted at the company’s Le Treport factory in France. Suitable for even the most aggressive formulas, the Rexam SP343 is versatile and requires no pre-compression. The custom PP actuator and collar are molded and vacuum metallized in Shanghai, at Rexam’s Qinpu facility, where the complete pump is assembled.
The ingeniously designed, two-part bottle is made at Rexam’s Make Up factory in Shanghai. An inner, injection-blown bottle (PP) with Snap’on neck contains the product, while the outer bottle is molded in clear PCTG and gold-sprayed on the inside and silk-screened on the outside for a visually stunning look.
STRUCTURE: Shorewood Packaging Launches FLIPtray Multi-Disc Packaging SolutionShorewood Packaging, a business of International Paper, is pleased to add FLIPtray to its expansive portfolio of exciting Home Entertainment packaging. The unique FLIPtray features an innovative disc tray system with a pivoting tray hinged to a DVD tray base. This allows for the storage of either two or three discs, making it a great choice for multiple disc releases.
Featuring hubs on the clear crystal polystyrene trays, FLIPtray lets designers take full advantage of the billboard graphic space on all four panels of the packaging. The FLlPtray was developed by NEXPAK, which is based in Duluth, GA. “FLIPtray is an exciting opportunity for our customers who need multi-disc DVD packaging with maximum graphics capability,” says Karen Mika, Shorewood’s senior vice president, Home Entertainment Business.
MATERIAL: Stockmeyer Chooses Crown’s Fluted Can For Premium Soup LaunchThe German soup manufacturer Stockmeyer has introduced a new range of premium soups for the U.K. market in fluted cans manufactured by Crown Food Europe, a business unit of Crown Holdings, Inc. This new 400-gram decorated can size creates an original "retro" look, providing an alternative to the typical metal soup containers found on retail shelves today.
Manufactured at Crown Food Europe’s plant in Seesen, Germany, the steel-shaped food can with Eole III easy-open ends also features attractive lithographic decoration cleverly using the design to optimize the vertical fluting for a distinctive effect. According to Crown, Eole III easy-open ends offer best-in-class performance and quality through filling, handling, and distribution channels. The 400g size steel can is fully interchangeable on existing customer filling lines and compatible with existing continuous or static retort systems.
"We wanted a package that would evoke the premium quality of these soups to help us capture market share," says Klaus Weber, marketing manager of Buss Fertiggerichte GmbH. & Co. KG, filler of the Stockmeyer soups for the U.K. market. "Our choice is based on the strength of the experience with the shaped 800-gram can we use for our premium range in the U.K. Crown’s unique flute-shaped panels offer a refreshing take on the traditional straight soup can. Beautifully decorated, the shaped cans differentiate the soups at the point of sale and reinforce the high value of the Stockmeyer brand."
ANNOUNCEMENTS:
HBA Announces Programs Committed to Educational MissionThis year's HBA Spring conference will present two distinct forums, two explosive areas, and two days of current trends, research and more.
PACKAGING CONFERENCE
International Prestige Package & Design Conference
The HBA Spring Packaging Conference is a two-day educational and networking event for the cosmetic, personal care, fragrance and wellness industry. The conference is specifically designed to provide delegates with expert advice from industry visionaries plus a fresh perspective with new approaches to keep you one-step-ahead in this very competitive field.
Keynote — Tuesday, March 4
Ellen Sideri, Founder & CEO, ESP Trendlab, on the “PRISM PRINCIPLE”
Keynote — Wednesday, March 5
Marc Gobé, Co-Founder, Chairman & CEO, Desgrippes Gobé, on “BRANDJAM: Humanizing Brands Through Emotional Design”
HBA TECHNICAL CONFERENCE
Achieving Well-Being: The New Paradigm
Worldwide, there is a shift towards safer materials based on "natural products"—this conference is designed to point to the emerging building blocks required for achieving these laudable goals.
Keynote — Tuesday, March 4
Laurent Gilbert, Global Director of Raw Materials and Advance Research, L'Oreal, on "Fostering Innovation in a Global Context Relative to Characterization of Skin and Hair in Various Regions of the World"
Keynote — Wednesday, March 5
Jim Chastain, Managing Partner & Founder, RealityCheck Inc. and Roben Allong, Consultant & Market Strategist, RealityCheck Inc., on “WELL-BEING: Redefining a Mega Trend”
PolyOne Opens New Design Prototype Center in FrancePolyOne Corporation announces the opening of a specialized color design center in Cergy, outside of Paris, France. The Cergy design center specializes in serving the European packaging market, and features state-of-the-art equipment developed to replicate actual manufacturing conditions. The new design center facilitates faster, more efficient new product introductions.
PolyOne's two European color design and prototype centers have complementary capabilities. The first European design center, opened in Assesse, Belgium, in April 2007, includes PET processing capabilities and offers pre-form injection and blow molding prototyping. The Cergy facility helps validate the compatibility of additives and color solutions primarily for polyolefins. The new center has both a bi-layer blow molding line and a multi-layer cast film line.
"With this latest color design center, PolyOne is able to provide an advantage for packaging designers and converters that goes far beyond simply matching colors and providing products," says Bernard Baert, PolyOne senior vice president and general manager, International Color and Engineered Materials, Europe and Asia. "These two European facilities exemplify PolyOne's commitment to deliver specialized services and solutions that create value for customers by helping them bridge the gap between concept and production."
TecTubes Announces Christopher D. Willey as New Director of Sales and MarketingTecTubes is pleased to announce that Christopher D. Willey has joined the Tectubes creative team. He will serve in a newly-created staff position, and be based in the company’s New Jersey office. Willey’s most recent position was v.p. of sales and marketing with New Jersey based Everlast Coatings Inc
“We are very eager to have Chris join our dynamic team,” says Steve Wargo, president and managing director of TecTubes USA. “His sales background, combined with his extensive marketing and advertising experience, is a welcome supplement to our company. His addition enables us to further develop one of the nation’s premier contract decorating and specialty tube manufacturers into a significant packaging leader.”
Christopher D. Willey also has both educational and direct experience which will assist him with the responsibilities of his new position. A graduate of both Gloucester County College and Monmouth University, Chris holds Associate of Science and Bachelor of Science degrees in Business Administration and Marketing.
TecTubes is a leading supplier of contract decorating and custom specialty tubes. Including a full range of silk-screen, offset, PS label, hot stamp and heat transfer on supplied containers. Globally recognized products include the Hype Tube and the Hands Free Tube.
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COMPASS is an online software tool for packaging designers and engineers to compare the environmental impacts of their package designs.