January 16, 2008 · Number 27
CONFERENCE: Intensive Two-Day Brand Protection Conference Featured During Graphics of the AmericasThis year's Graphics of the Americas conference and expo will be held February 27 to March 1, 2008, in Miami Beach, FL. With a theme of "Integrating Security Innovations," the Brand Protection Conference at the show promises to be a jam-packed two-day conference track (28th and 29th) that will help brand owners and package designers decide what are the best brand security measures for their specific applications.
Attendees will learn about the latest technologies and techniques to protect packages from counterfeiting, including a hands-on case study. Attendees will hear a keynote discussion from the leading consumer packaging company in the world—Procter & Gamble. This will be followed by discussions on security printing techniques, security inks, RFID, DNA, near IR dye targets, holograms, design, machine vision, and more.
There will be a special presentation on the counterfeiting of a package with a hands-on demonstration. The package and the knockoff will be available for examination. The same package will be printed incorporating security techniques to illustrate the implementation and effect of the technologies.
For more information on the Brand Protection Conference, click here
For more information on Graphics of the Americas, click here
Note: Brand Protection Conference Admission includes Graphics of the Americas registration.
Early Registration is $595! Register Now Right Here!
Or call 888-472-9655 and press 2 at the prompt.
Featured speakers include: Greg Bassinger, Brand Security Consultant; Paul Fox, Procter & Gamble; Max Golter, bielomatik jagenberg Inc.; Elliott Grant, Yottamark; Bud Gray, Acucote Inc.; John Halotek, ITWCovid; Deborah Hutcheson, AGFA; TomJay, SICPA; Michael S.Kelley, Packaging Integrations LLC; Patrick Laden, Security Ink; Dan Lieberman, Hologramas de Mexico; David R. Lightfoot, Chesapeake Resource Group; Michael O'Neil, Prodocument Solutions and Chair of NASPO; Gene Panger, TUV Rheinland Group; Steve Powell, Eastman Kodak Company; Ron Romanik, Package Design Magazine; Steven Simske, HP; Wendell Smith, Technology Transfer Group; Jeffrey Strahl, H.W. Sands Corporation; Richard Warner, Security Printing Consultant.
FEATURE REVIEW: Overt Brand Security Strategies Can Discourage Counterfeiters and Encourage Consumers
By Ron Romanik
It's no secret that counterfeit products and packages are a growing concern to both consumers and brand owners. The risks of counterfeiting are many, including direct loss of revenue, damage to a company's reputation, erosion of brand integrity, and potential liability and litigation costs. Though the consumer goods industry is responding to these threats in various ways, the argument for quick action on packaging brand security measures often falls on deaf ears.
View the complete article here.
DESIGN FORUM: Package Design and Anti-Counterfeiting StrategiesCan package design be a part of brand protection and anti-counterfeiting strategies? How is your department or firm preparing for future brand security? Participate in our forum and have your voice heard. Results and responses will be included in the next eSolutions on January 23rd.
JOIN FORUM
ANNOUNCEMENT: Med-Health Pharma Protects Patients from Counterfeit Drugs with the Kodak Traceless System
Med-Health Pharma LLC, a prescription drug repackager, introduced its application of Kodak's advanced anti-counterfeiting technology to assure authenticated products to physicians and their patients. Using the Kodak Traceless System for Anticounterfeiting, Med-Health Pharma places an invisible marker on its packages to distinguish genuine prescription drugs from dangerous fakes.
Med-Health Pharma delivers medications for point of care dispensing, a system that fills patients' prescriptions at a physician's office, rather than at a traditional pharmacy. Offering the most widely prescribed drugs in packages of 10-30 doses, Med-Health Pharma helps patients get the pharmaceuticals they depend upon for critical health needs at the time of diagnosis or treatment.
"Counterfeit prescription drugs represent a global crisis that has serious consequences for the entire healthcare industry," said Steve Powell, general manager and director, security solutions, Kodak's Graphic Communications Group. "We're providing the pharmaceutical industry a powerful weapon in the fight against criminal activities that put patients' lives at risk." For more about Kodak Security Solutions, click here.
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