MARCH FORUM RESULTS:
Frequent Design Changes and Consumer Perceptions
What are the keys to managing package design updates so brand messages do not become diluted? [more]

NEW DESIGN FORUM:
Packaging a Presidential Candidate as a Brand
As the race for the Democratic presidential nominee tightens to a nearly dead heat, could design and “packaging” tip the balance in the upcoming primaries? [more]

(Barack Obama’s “Change” poster courtesy of www.barackobama.com)

DESIGN:
Osram Sylvania Unveils New Consumer-Friendly Packaging [more]

Lolita Lempicka and Mandalay Create Ornate Mother’s Day Coffrets [more]

CAUSE MARKETING:
Bachman’s ‘Puzzle Pretzel’ Bags Help Find Autism’s Missing Pieces [more]

MATERIAL: Clinghesive™ Is a New Alternative to Fugitive Glue and Temporary Closures [more]

STRUCTURE: Point-of-Sale Promotion Steps into the Sun for Roc Sunscreen [more]

SWERVE INNOVATION BOX: Making Detergent Packaging and Refilling a Fulfilling Experience [more]

ANNOUNCEMENTS:
CBX Announces Student Design ‘CBXtra Credit’ Contest for Paid Internship [more]

Gravure Golden Cylinder Awards Deadline Extended [more]

HBA Spring Conference Focuses On Wellness Trends and Technologies in Personal Care [more]

Crown Holdings Names Jerry Gifford President of North America Division [more]

TOOLBOX: BIG3D.com Is the Toolbox Sponsor of the Week [more]

SOFTWARE: GMG ColorProof 4.5 Incorporates Adobe PDF Print Engine Technology [more]

Nik Software and Vertus Team Up to Offer Color Efex Pro and Fluid Mask Savings [more]

CALENDAR: For a summary of the most important upcoming package design events, click here