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Health & Beauty Focus: Fragrance Bottles

Baldessarini, the "Brand for the Mature Male..." from German fashion house Hugo Boss, recently launched its second fragrance, Del Mar. Procter & Gamble Prestige holds the fragrance license for the spicy woody fragrance, and hired QSLD New World to shape and design the bottles and packages.

For this new creation, QSLD focused on the more leisurely side of the Baldessarini male, an image that will be depicted by Baldessarini in an international press and TV ad campaign. Del Mar comes in 50-ml and 90-ml sprays, accompanied by six ancillary products. Denis Boudard of QSLD, a French/US design firm specializing in luxury packages, created the bottle.

"The message conveyed through this bottle had to be instantaneous and direct to both inform and seduce the Baldessarini fans," says Denis Boudard. "To achieve an upscale look, you must explore the product itself and go through the whole story from A to Z." Boudard explains that Hugo Boss has a particular sense of perfection at each single stage of the development process. When QSLD began visualizing the flask showing a heavy glass bottom combined with a horizontal "seascape" line, it immediately had a certain image of purity, excellence, and modernity.

Yanbal International is a leading beauty and fragrance company based in Lima, Peru, which recently launched a new duo feminine/masculine fragrance called Yanbal Essence with help from Raison Pure International. The goal was to create a "signature perfume" and an emblem for the company. Raison Pure was inspired by the idea of the juxtaposition of feminine and masculine, and how that can be translated through structure, shape, color, and texture, as well as fragrance.

Raison Pure came up with a concept that translates the warmth, sensuality, and silhouette of a couple embracing in a sensual dance. They began to explore the idea of complementary shapes sharing similarities, one distinctly feminine and one distinctly masculine. The shapes, while abstract, are like puzzle pieces that fit together well. The men's bottle is a tall, strong, masculine shape, with modern lines in warm shades of whiskey, leather and wood. The women's bottle is more precious and jewel-like, with softer, paler colors redolent of fine, vintage rosˆ© champagne.

For all of the design elements, Raison Pure mixed modern elements with retro '70s elements, merged classic and avant-garde, and paired deep rich, masculine colors with pale, soft, sensual, feminine ones. The designers looked to the spirit of Latin America for inspirations of sensuality, romance, richness, warmth, and color.