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HBA Presents 'Inside Beauty'—New Channels for Your Business

Trade Show and Educational Conference Makes Debut Concurrent With HBA 2005

Strong consumer trends drive new business market opportunities. New market growth demands a business forum to address exciting new product development in the beauty, health, and wellness market. Inside Beauty answers the call with a new Exhibition & Conference co-located with HBA Health & Beauty America.

Following the success of its inclusive one-day nutraceutical conference on opening day of HBA 2004, Inside Beauty will make its official debut as a dedicated three-day trade show and educational conference in 2005, running concurrently with HBA Health & Beauty America at the Jacob K. Javits Center from September 27-29. This new event, sponsored by CMP's Health & Beauty America, will focus exclusively on the convergence of beauty, health, and wellness for the cosmetics and personal care industries.

"New lifestyle trends by consumers are fostering the demand for products that enhance 'beauty from the inside out' with healthy ingredients and sources," says Laura Connolly, HBA's Inside Beauty project manager. "Inside Beauty will be the industry's most comprehensive educational and product sourcing forum that will provide answers, solutions, and strategies on how to tap into this burgeoning market."

As a powerful audience magnet for the entire cosmetic, personal care, and fragrance industries, HBA was a strong launching pad for Inside Beauty's inaugural event, attracting thousands of attendees and over 200 exhibitors from both the personal care and nutraceuticals market. Representatives and attendees from established and emerging companies such as Estée Lauder, Avon, Aveda, GlaxoSmith-Kline, Unilever, Alticor, and ADM enjoyed a unique opportunity to explore and discuss the myriad of possibilities of developing and marketing products that ultimately marry health and beauty.

"Recognizing that consumers are driving trends in the beauty market and expressing desire for products that address both beauty and health, we had the insight and right partnerships to bring these worlds together," says Jack Gonzalez, group show director of Wellness & Beauty Events. "The conference served as a forum to educate the companies attending HBA about the nutraceuticals market and how they can take advantage of opportunities in this segment."

During the new three-day event, manufacturers and marketers of cosmetics, personal care, and fragrance products—along with R&D formulators, drugstore and food market retailers, and medical and wellness spa owners—will be able to source new minerals, proteins, oils, herbs, botanicals, functional foods, and dietary supplements, packaging, private labels, and finished goods that promote health, beauty, and well-being.

The Inside Beauty conference program will offer an unparalleled educational platform covering the latest scientific research and product innovation, and thoroughly exploring the opportunities and challenges facing this new market sector. Conference delegates will learn how they can bridge the gap between cosmeceuticals and nutraceuticals, discuss the latest developments in nutraceutical approaches to personal care, and gain new perspectives on the "beauty from the inside out" arena.

To register or learn more, go to www.inside-beauty.com or contact 609-452-2800, ext. 104 or lconnolly@cmpprinceton.com.