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When owner and president Gene Pierce founded Glenora in 1977, he used a label image that evokes the Finger Lakes District of upstate New York – the Glenora Falls that cascade into Seneca Lake near his winery in Dundee, Yates County. Now, some three decades later, he’s revamping his labels with the falls and other images that suggest the area. Their new shimmering look is made possible by the technical prowess of the prepress team and their HP Indigo press at Logotech Inc., Fairfield, NJ.