Packaging is the ultimate vehicle for design: industrial, graphic, and typographic design are all put to the test to create an impression so meaningful that it converts currency into consumerism. This ...
When owner and president Gene Pierce founded Glenora in 1977, he used a label image that evokes the Finger Lakes District of upstate New York – the Glenora Falls that cascade into Seneca Lake near his winery in Dundee, Yates County. Now, some three decades later, he’s revamping his labels with the falls and other images that suggest the area. Their new shimmering look is made possible by the technical prowess of the prepress team and their HP Indigo press at Logotech Inc., Fairfield, NJ.
When Nature’s Sunshine, Spanish Fork, UT, decided to update its labels and packaging, their detailed evaluation of the quality they wanted to achieve led them to the HP Indigo WS6000 at FlexTech, a label and packaging printer in Orem, UT. As a company offering nutritional, dietary, and herbal supplements—some 600 different products—it was vital to the health of their business to get the right look and feel. Indigo Digital printing was the answer.
The Pretty Bird pet food company in Stacy, MN, offers an extensive array of products for typical pet birds, reptiles, and small animals. Toucans, iguanas, and hedgehogs are among the extensive list of exotic companion pets that enjoy the fine cuisine. The Young Again brand of products, which consists solely of natural ingredients, also includes dog and cat food. Because quality is its primary concern in food, packaging, and customer service, the company switched all of its label printing to digital on the HP Indigo WS6000 at Lofton Label in Minneapolis, MN.
Digital Printing Untangles a Shampoo Snarl for L’Oreal
It is one thing to promise no tangles, but to give the shampoos from L’Oréal Kids a true “must have” appeal, the company redesigned its labeling in North America. Partnering with Hollywood, L’Oréal produced limited edition, shrink wrapped bottles with themes tied to newly released children’s movies. The only snarls in the project were color and quality.
Digital Executes High-End Design for Line of Nutritional Supplements
When Bullwater Health and Fitness, Hoboken, NJ, wanted a high-end look for its Pomology line of nutritional products, the company turned to the design firm Selikoff+Company in New York City and eventually to Dion Label Printing in Westfield, MA, to execute the label for its top-selling anti-aging formula. Produced on an HP Indigo WS6000, the label was named the winner in the nutraceutical category in the Fourth Annual HP Indigo Digital Labels & Packaging Awards Contest at Labelexpo Americas 2010.
Display strips with headers that can hang anywhere in a store are a promotional boon to retailers who want to maximize their valuable real estate. They are also an excellent way for manufacturers to customize their products seasonally or to meet certain retailers’ requirements. Digital printing is a cost effective solution that broadens this market opportunity.
Digital Printing Is a Natural For Kiss My Face Packages
With over 200 SKUs of natural and organic body care products on the market, Kiss My Face in Gardiner, NY, sees digital printing as a natural for its labels. The HP Indigo WS4500 and the new WS6000 digital presses at Info Label Inc. in Clifton Park, NY, economically produce the color critical labels the company requires. Press runs are typically between 50,000 and half a million labels and are often comprised of multiple SKUs.
Digital Printing Powers a New Market for Energy Shots
Small but mighty 2 oz.energy shots occupy prime real estate. They're near the cash register in service station convenience stores and chain pharmacies. Some are from well known energy drink companies; others are private labeled. Until very recently, however, many retailers could not afford to carry their own private label energy shots. Now they can.
Digital Printing Assists Sustainability Goals
When Bountiful, a small organic farm in California's Sierra Foothills, was looking for a label that would communicate its environmental consciousness, they contacted CMB Design in Folsom, CA. In turn, Paul Coyne, a CMB partner, worked with Multi Packaging Solutions (MPS) (www.mps4digital.com) to use a 100% recycled label stock run on one of its HP Indigo Digital Presses for Bountiful's blueberry baskets. MPS has three HP Indigos, two in Lansing, MI, and one in New Jersey.
Digital more than satisfies specialty food labeling needs From rubs to rice, Chicago's Urban Accents (www.urbanaccents.com) offers unique, premium quality and visually appealing herbs and seasonings to the contemporary home cook. Currently, its product line includes exotic rices, blended spices, grilling rubs, drink rimming kits, and lots more. The company also does an extensive private label business.