Brand Zone

PMMI, the owner and producer of the PACK EXPO trade shows, is pleased to welcome Jeannine Gibson as director of trade show marketing.  An accomplished marketing communications professional, Gibson’s career has...
Sunsweet Packaging: McLean Design Brings Freshness Back to Sunsweet
Sunsweet needed to advance their dried fruit and juice lines to a more natural, whole-food position to capture a growing generation of healthy snacking consumers. The new ethos, created by long-term branding and packaging...
Color-Logic Designs for Brands
Brand managers now can obtain qualified assistance in effectively using the Process Metallic Color System developed by Color-Logic.  Color-Logic ensures that brands can get to market faster, reducing the time often...
  In this podcast,  Benjamin Punchard and PMMI’s director of member communications Kate Achelpohl, PMMI answer Package Design’s questions about a series of thought-provoking presentations at Pack...
The package design industry does a great job pushing the envelope, seeking out new materials and developing concepts that can help meet demands of modern consumers.  To push these boundaries, designers always ask...
Can a sneaker provide inspiration for the next award-winning food package design? Can a material protect a delicate product even after it’s been hurled from a 15-story building? That’s the type of discussion that...
Mass customization and an increasing mix of retail channels has had a significant impact on operational efficiency for many manufacturers, particularly when it comes to labeling.  The ColorWorks C3400 Label Printer with...
In this audio recording, Package Design's editor-in-chief Linda Casey speaks with PMMI's vp of tradeshows Jim Pittas about why designers should attend Pack Expo International 2012.  Pittas describes the show...
Brand managers face increasing competition and the challenge of standing out on crowded shelves, but they’ll find inspiration for innovative packaging at PACK EXPO International 2012 (October 28-31; McCormick Place,...
  Repeat sales of consumer packaged goods, particularly in the food and beverage categories, are the result of a product meeting or exceeding expectations. But that can only happen if there’s a first purchase. To...

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