Brand Zone

With the launch of the Korbel Brut Rose California Champagne “Romance” sleeved bottle, the vintner aims to offer a modern interpretation of Valentine’s Day. A simple white background conveys elegance,...
The impact of the creative brief and requests for proposals (RFPs) on the package design process is anything but small. In the March issue of Package Design, we will spotlight experts from both sides of the fence, including...
In this issue’s Package Design Matters’ interview, Vita Raykhman, co-founder and creative director at Amika, discusses leaving a blooming career as a designer and brand strategist to pursue a side project. Yes,...
When reviewing the performance and packaging for its Baobest BaoBites and Baobab Superfruit powder, Baobab Foods wanted to increase the appeal of both products to different target consumers in boutique brand’s fan base...
The average consumer looks for simplicity, convenience and something that will catch their eye when it comes to a product and its packaging. Brand designers and managers can take the risk to develop their brand into a new...
A declining economy. A stagnant category. Bring on the risk. Vita Raykhman, co-founder and creative director at Amika, left a blooming career as a designer and brand strategist for agencies big and small at the top of an...
Better Photography Brand focuses on showing product on packaging. LightLife has been around since 1979 and went through a brand refresh in the last 12 months. The Lightlife brand wanted a Gimme Lean breakfast patty...
Bottle No. 68 of the Balvenie 'Fifty' cask 4567 releases today, Jan. 12 at the BC Liquor Store, Cambie Store location in Vancouver, British Columbia. The limited edition bottle is listed at $45,000 CDN and is among...
Peanut butter is a classic ingredient found in many pantries and favorite family recipes around the world. Santa Cruz Organic is one of the top branded organic peanut butter makers in the natural channel.  The brand...
Changing Snacking Walgreens gives its store brand a fresh new look.  For the Good & Delish refresh, Walgreens reached out to Berlin Packaging’s Studio One Eleven to redevelop its package design for the nut...

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