Brand Zone

When Five-time Emmy Award winner, author and beauty entrepreneur Eve Pearl was a child, she was extremely self-conscious. “My mother works at the Lincoln Center, so I grew up in the theater around actors and dancers,...
Mission Driving Margin Growing consumer awareness and demand are making socially responsible brand building a more viable business and marketing model. Shoppers are expressing strong enthusiasm for brands with a...
For the love of food   Progresso believes that real, quality food makes life better. But, how does a brand with over 100 years of heritage design packaging that speaks to loyal supporters as well as more adventurous...
After its recent switch to paperboard packaging, the Rishi tea line wasn't satisfied. Rishi Tea reached out to Elmwood, a global brand design consultancy to reinvigorate the loose tea's brand story. While working...
The B'laster Corporation announced the 2016 launch of their new brand.  The new brand includes completely rebranded guidelines, including logo, new package designs and all collateral material; "Work it Like a...
Combining a warming back-story, an illustrative packaging style, and organic American Pale Ale—Super Jay is born. PWW is a strategic design firm based in London and Seattle, and Super Jay is its very own craft beer...
Brandimage, a global consultancy of brand equity architects and designers, designed influential packaging that made Danone’s Yili, a Chinese No. 1 water brand. Consumers across China recently voted on10brandchina for...
HP Hood develops a new brand identity and package design for premium milk beverage, MilkWise. The new packaging uses design elements to clearly communicate the health benefits, which include less sugar, fewer calories and...
Lundberg Family Farms, a nationwide leader in organic rice and whole grain products, is rolling out packaging for its popular line of Rice Chips across retailers nationwide this fall. The new Rice Chips bag designs feature...
A leader in the protein snack category, Jack Link’s recently partnered with Davis to redefine its brand through a process that takes refreshing the brand logo, improving shopability and better aligning the brand’...

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