Brand Zone

More than 26,000 attendees came to the Las Vegas Convention Center to see solutions offered by 1,559 exhibitors and learn more about package design and technology at Pack Expo Las Vegas on Sept. 26–28, 2011. For...
Featuring an unusual accordion-type compression, the Tri-tainer wins the Project 2020: The Consumer Experience at Pack Expo Las Vegas 2011. “Current dog food bag packaging is difficult to transport. And, once home,...
According to the Packaging Machinery Manufacturers Institute, the global beverage industry is estimated at $700 billion. In the association’s Quarterly Economic Outlook: Planning for Third Quarter 2011, it notes that...
  To demonstrate how package design influences consumer buying decisions at the point of purchase, Pack Expo Las Vegas 2011 (September 26–28; Las Vegas Convention Center) will introduce the Consumer Retail...
  Many consider it a patriotic act to buy American-made products, just as many consider it a responsible Earth-preservation act to buy sustainable goods and packages. While the packaging industry struggles to find a...
Have you ever wondered if your favorite brand name would be as visually strong if it were placed in a different logo context? Wonder no more. The “Brand Reversioning” logo project by designer Graham Smith...
Whether the product is fresh-cut produce, automotive fluids, fishing line, cat litter, or something entirely different, the packaging has to be impactful and functional. Recently-introduced materials and containers show off...
Today’s brand owners rely more than ever on packaging to entice consumers to purchase their products — so much so that the package itself often serves as a keystone of integrated marketing campaigns built out...
If you’ve ever wondered what the future of packaging will look like — or if you have an idea of what you think we’ll see — get ready for some answers and inspiration at PACK EXPO Las Vegas 2011 (...
PACK EXPO Las Vegas attendees can discover today’s innovations in containers and materials in The Brand Zone. The sold-out space will feature over 150 exhibitors across 50,000 square feet and spotlight advancements in...

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