Design Principles

With poisoning calls about e-cigarettes and liquid nicotine growing, a spotlight is being shone on how the products are marketed and packaged. Most recently, Matthew L. Myers, president of Campaign for Tobacco-Free Kids, is...
Insight on Global Clemson University professor helps students develop an international perspective to package design. To help the next generation of package designers understand how packaging graphics must consider more...
Pantone, an X-Rite company and the global color authority, has named Pantone 18-1438 Marsala, a naturally robust and earthy wine red, as the Color of the Year for 2015.   "While PANTONE 18-3224 Radiant Orchid,...
It doesn’t matter if you are managing a large product line for an established brandname or launching the first product of a fledgling company, keeping your packaging aligned with the brand should be a critical goal....
This article shows how marketers can capitalize on their brand's standing in the marketplace through strategic logo placement on packaging. Companies often place their brand logo high on their packaging as a means to...
Pantone LLC, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today unveiled the PANTONE® Fashion Color Report Spring 2015, a comprehensive...
MENASHA TO HOST WALMART MERCHANDISING WORKSHOP Menasha’s Bentonville Design Center is hosting a Walmart In-Store Merchandising Workshop to provide expertise and resources for successful in-store merchandising at...
This issue, we bring you insights from a wide range of branding, design and marketing experts, including a vice president of marketing, director of new brands, global creative director, art director, and corporate identity...
Globespotting Viktorija Gnatoka, a global packaging analyst at Mintel, shares some of her favorite beer and liquor packaging from around the world. PRODUCT: Ikea beer COMPANY: Ikea Food Services COUNTRY: Sweden...
Taking full advantage of the large graphic area of its 16-oz. cans, Griffin Claw’s Brewing Company uses vivacious imagery to convey the brand’s personality and provide a connection for loyal customers from the...

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