Design Principles

“We are a dog friendly studio and were so excited to work on this packaging!” says Kimberly Mallek, partner. “Their product is not only convenient for dog owners; it’s good for the environment too. We...
Pearlfisher created a new brand identity for Yeo Valley in June, leveraged by the runaway success of the “Yeo Valley Rap” TV advertising. Now Pearlfisher has developed the identity and packaging for a new range...
Austin, Texas-based Genesis Today is launching a major advertising campaign encouraging consumers to switch from orange juice to its Genesis Today juices, which include Acai Berry, Cranberry Goji, and Pomegranate &...
O.Berk Company was contacted by Main Brook Waterworks (MBW) to help them find a way to stand out in the crowded premium water market in both the U.S. and Canada. The company is concerned with health and environmental issues...
Double Mocha Porter is the first of three limited release beers from Rogue’s Double Series in 2011. Double Mocha Porter is the evolution of Rogue’s legendary Mocha Porter, the recipient of over 35 awards for...
Maine craft brewer Gritty McDuff’s Brewing Company (www.grittys.com) today announced a one-year project that will dramatically repackage its complete line of seasonal and year-round ales. According to Gritty’s...
Wisk is a brand known by many for its long-running “Ring around the collar” television advertising campaigns. However, the once potent brand message of cleaning performance had become watered down over the years...
Pets don’t have money to spend, but their owners certainly do, and sales figures clearly illustrate why pet retail aisles are every bit as competitive a marketplace as high-end boutiques and salons. In 2009, Americans...
At Mintel, when we talk about identifying new package ideas, we often say that one of the best ways to come up with a new product package is simply to “steal with pride,” or “copy and improve.” We don...
When Avon wanted to launch a line of Skin So Soft body cleansers and lotions, the company called in the New York City-based 4sight inc. design firm, with its trademarked Structural Branding strategies. 4sight and Avon...

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