Design Principles

There it is.  The blank slate.  The untouched canvas. You’ve been charged with redesigning the packaging for your product or brand.  Now what? As a qualitative researcher and packaging consultant...
Enfocus has established a new subscription option that gives users a low-cost way to license software, while providing more flexibility and control over where and how the software is used. The first product to become...
first to market or quality
Why a first to market strategy gives the edge over trying to follow a leader with a better product in today’s volatile market. First to market strategies or quality? Which is better? Do you wait and follow your...
What's Your Next Great Product? Your Innovation Management Roadmap
One of the key drivers in fast-moving-consumer-goods companies is innovation, but sometimes it is easier said than done. Just why is innovation management important and how can companies, large and small, implement an...
The success of a product depends a lot on how it looks or how well the package is designed. In other words, packaging companies need to know that successful packaging has a lot to do about good designing. Here are some...
Not too long ago, grocers offered little variety in packaging sizes. Shoppers could buy soups in one of two sizes of metal cans; they grabbed milk in gallon and half-gallon jugs or quart cartons; and they reached...
Pantone introduces its Fashion Color Report for fall 2015. The comprehensive overview of designers' use of color in their upcoming fashion collections has long served as inspiration for designers in all industries and...
Co-authors:  David Meer, Edward C. Landry, and Samrat Sharma Consumer packaged goods (CPG) companies have a big problem: They have almost no idea which of their new products will end up being popular with...
With poisoning calls about e-cigarettes and liquid nicotine growing, a spotlight is being shone on how the products are marketed and packaged. Most recently, Matthew L. Myers, president of Campaign for Tobacco-Free Kids, is...
Insight on Global Clemson University professor helps students develop an international perspective to package design. To help the next generation of package designers understand how packaging graphics must consider more...

Pages

More Industry Info

Subscribe to Design Principles