Design Principles

As a senior business leader, what do you expect your design and marketing team leads to contribute to the business strategy? I firmly believe that in business today, more than at any point in history, every facet of what...
As a senior business leader, what do you expect your design and marketing team leads to contribute to the business strategy? I expect our design and marketing leads to have cross-functional understanding of our company and...
As a senior business leader, what do you expect your design and marketing team leads to contribute to the business strategy? I don’t really see myself and the marketing or design teams as independent. Our creative...
stay one step ahead of FMCG competitors image
Unfortunately, no organization works in isolation and the FMGC industry in particular is extremely competitive. With the wipe market alone set to grow by 6.5% per year on average,  it is important that you have...
There it is.  The blank slate.  The untouched canvas. You’ve been charged with redesigning the packaging for your product or brand.  Now what? As a qualitative researcher and packaging consultant...
Age Perfect Glow Renewal
 Increasingly shorter product cycles and reaction times are creating more challenges for globally harmonized packaging management. Members of the Global Packaging Alliance (GPA) addressed this and other issues during...
Enfocus has established a new subscription option that gives users a low-cost way to license software, while providing more flexibility and control over where and how the software is used. The first product to become...
first to market or quality
Why a first to market strategy gives the edge over trying to follow a leader with a better product in today’s volatile market. First to market strategies or quality? Which is better? Do you wait and follow your...
What's Your Next Great Product? Your Innovation Management Roadmap
One of the key drivers in fast-moving-consumer-goods companies is innovation, but sometimes it is easier said than done. Just why is innovation management important and how can companies, large and small, implement an...
The success of a product depends a lot on how it looks or how well the package is designed. In other words, packaging companies need to know that successful packaging has a lot to do about good designing. Here are some...

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