Design Principles

Books Illustration Now! 5 The latest in the Illustration Now! Series—Illustration Now! Vol.5—features 150 illustrators from more than 30 countries, including illustration duo Craig&Karl, reportage artist...
Next month marks my third year as editor-in-chief of Package Design. During this time, I’ve worked with some amazing people from our magazine’s founders to several talented writers, artists and editors who either...
Inspired by amazing family moonshine stories and recipes shared by friends who grew up in the Appalachian Mountains, Pat Dillingham and Sean Koffel debut American Born Moonshine. The brand has a carefully considered yet...
Part one of a two-part series where business leaders in charge of design and branding share their insights on how they choose design and branding firms. Chris Down Vice president of global creative at Mattel Inc. What...
Artful Anniversary Mexican beer purveyor reaches out to community for grand celebration. Inviting eclectic Mexican subcultures, the likes of beatniks and hipsters to express creative freedom, Cuauhtemoc Moctezuma Brewery...
THE PRODUCT As connected yet different as day and night, Elizabeth and James Nirvana White and Elizabeth and James Nirvana Black are two new fragrances by Ashley Olsen, Mary-Kate Olsen, Kendo for Sephora and Batallure...
In a matter of weeks and with less than $10,000, Aaron Powers, president and CEO of Aquagenics Technologies, was able to take Natural House from concept to marketplace. Compelled by both his desire as a husband and father to...
Coca-Cola, Tiffany & Co., and John Deere have all leveraged color to a point where it has become synonymous with their brand identities. But just how does a brand go about identifying color and trends that generate...
The pages of Strathmore Notes fine paper journals are made using recipes more than 100 years old,   designed for beauty and longevity.
Since 1892, the Strathmore name and the iconic thistle trademark have been synonymous with the finest American made papers. Now, Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes...
A stated goal for most new product development is to have the final package be able to carve out a distinctive place on the retail shelf. Better yet, the goal is to have the package resonate with the buyer so much that it...

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