Design Principles

This article shows how marketers can capitalize on their brand's standing in the marketplace through strategic logo placement on packaging. Companies often place their brand logo high on their packaging as a means to...
Pantone LLC, an X-Rite company and the global authority on color and provider of professional color standards for the design industries, today unveiled the PANTONE® Fashion Color Report Spring 2015, a comprehensive...
MENASHA TO HOST WALMART MERCHANDISING WORKSHOP Menasha’s Bentonville Design Center is hosting a Walmart In-Store Merchandising Workshop to provide expertise and resources for successful in-store merchandising at...
This issue, we bring you insights from a wide range of branding, design and marketing experts, including a vice president of marketing, director of new brands, global creative director, art director, and corporate identity...
Globespotting Viktorija Gnatoka, a global packaging analyst at Mintel, shares some of her favorite beer and liquor packaging from around the world. PRODUCT: Ikea beer COMPANY: Ikea Food Services COUNTRY: Sweden...
Taking full advantage of the large graphic area of its 16-oz. cans, Griffin Claw’s Brewing Company uses vivacious imagery to convey the brand’s personality and provide a connection for loyal customers from the...
  Part two of our series on how to choose branding and design agencies and maximize those relationships. This installation spotlights insights from a vice president of marketing, art director and a director of new...
With 28 years at Osram Sylvania Inc., Marrie Luce-Barton, corporate identity and design manager for the company, has seen the effects of the quickening pace of business on the creative process firsthand. “The speed can...
The Brand Inspired by the Mediterranean meals shared with his family and friends in Greece, Telemaque Lavidas sought to recreate that experience for the fast pace of modern life in the U.S. The result: Mediterra—an...
  Design Principles Color and Controversy in International Design Pulling on its work to help brands communicate with a “global voice, local accent,” U.K.-and U.S.-based design firm Boxer (www....

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