Design Principles

What's Your Next Great Product? Your Innovation Management Roadmap
One of the key drivers in fast-moving-consumer-goods companies is innovation, but sometimes it is easier said than done. Just why is innovation management important and how can companies, large and small, implement an...
The success of a product depends a lot on how it looks or how well the package is designed. In other words, packaging companies need to know that successful packaging has a lot to do about good designing. Here are some...
Not too long ago, grocers offered little variety in packaging sizes. Shoppers could buy soups in one of two sizes of metal cans; they grabbed milk in gallon and half-gallon jugs or quart cartons; and they reached...
Pantone introduces its Fashion Color Report for fall 2015. The comprehensive overview of designers' use of color in their upcoming fashion collections has long served as inspiration for designers in all industries and...
Co-authors:  David Meer, Edward C. Landry, and Samrat Sharma Consumer packaged goods (CPG) companies have a big problem: They have almost no idea which of their new products will end up being popular with...
With poisoning calls about e-cigarettes and liquid nicotine growing, a spotlight is being shone on how the products are marketed and packaged. Most recently, Matthew L. Myers, president of Campaign for Tobacco-Free Kids, is...
Insight on Global Clemson University professor helps students develop an international perspective to package design. To help the next generation of package designers understand how packaging graphics must consider more...
Pantone, an X-Rite company and the global color authority, has named Pantone 18-1438 Marsala, a naturally robust and earthy wine red, as the Color of the Year for 2015. "While PANTONE 18-3224 Radiant Orchid, the...
It doesn’t matter if you are managing a large product line for an established brandname or launching the first product of a fledgling company, keeping your packaging aligned with the brand should be a critical goal....
This article shows how marketers can capitalize on their brand's standing in the marketplace through strategic logo placement on packaging. Companies often place their brand logo high on their packaging as a means to...

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