Design Principles

AIMCAL is The Association of Industrial Metallizers, Coaters, and Laminators, founded in 1970. AIMCAL serves as the global forum for the flexible metallizing, coating, and laminating industry by providing resources, services...
With the premium vodka market expanding fast, the French Cîroc Vodka wanted to maintain its position as a major role-player. Retailed by the Diageo Group, Cîroc already has a first-rate ambassador in Sean Combs,...
Hiking, biking, at work, the health club, around the house, yard or garden—wherever you go, now you can carry cool, pure glacial-spring water from CannedWater4Kids with you in an official CW4K 24-oz. stainless steel...
Agro Farma, makers of the No. 1 selling national Greek yogurt brand, Chobani, asked Ceradini Brand Design to help launch a new Greek yogurt product for kids. The new yogurt will be available in stores nationwide in early...
Chaudfontaine, a thermal hot mineral water brand owned by Coca-Cola, has switched to a clear self-adhesive label as a way to make the brand stand out at restaurants, bars, and hotels. The product, available in Belgium, the...
Istituto Ganassini’s Management, the owners of the Korff brand, has chosen to launch in the Cosmeceutical market the first fluid foundation by Korff with diamond powder inside, and has chosen Lumson as primary...
LIV Organic’s goal with its relaunch was to achieve a brand lift to meet new demographics. The organic athletic drink, initially targeted at mothers and the organic market, needed a more energetic design to capture the...
The Casa Rex design firm, with offices in São Paulo and London, has designed a unique Holographic Collection of packages as a promotional marketing tool for Dixie Toga. A leading packaging material manufacturer, Dixie...
Heinz dominates the UK baked beans marketplace because it respects how UK consumers regard the brand and because of its iconic ad slogan, Beanz Meanz Heinz. Beyond that, Heinz leads the way because the company is clearly...
The typical Combos consumer is pretty simple to describe: He’s an on-the-go young male, looking for an easy-but-hearty bite to fill him up between meals. Mars Incorporated has played directly to that consumer, billing...

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