Close watchers of the grocery industry may have learned that Tesco is undertaking a strategic review of Fresh & Easy to assess its future under Tesco’s stewardship. It was a bold brand experiment never attempted...
With 85% of shopping decisions made in-store within seconds of seeing a product on the shelf, a product’s packaging can make or break a sale. The package design, color and artwork chosen must stop, hold and capture the...
Love, fantasy and desire: All were explored at this year’s Fuse conference, held April 15-17 in Chicago, where attendees from design agencies and CPGs serving a diverse range of markets, including grocery, household...
Brands build equity with their consumers over time, just as homeowners build equity with their properties. When enough equity is built-up, both brands and homeowners can borrow against it – take out a second mortgage...
Private label products don’t qualify as an emerging market in most Western countries today – they’ve been a staple of the U.K. for decades and in the U.S. and continental Europe for at least 20 years. In...
Popeye Energy: The All-New Classic Action Hero
Erstwhile sailor man Popeye might seem an unlikely new entry to the modern energy drink market, but he was ripping open cans for extra oomph decades before the energy drink...
We all know that difficult-to-open packages frustrate consumers. But new research sheds light on how frustrating this really is. The study found that the difficulties in opening different types of packs are of far greater...
Brand owners and licensees are sometimes disappointed by the sales of licensed consumer products. When sales fail to meet projections based on the strength of the properties they’re working with, it’s truly a...
According to Minal Mistry, senior manager with The Sustainable Packaging Coalition, companies are focusing on three general areas when it comes to sustainability efforts in their packaging: increasing recyclable...
We’ve all seen it. The pitch goes incredibly well, the design agency wins the coveted account and euphoria breaks out on both sides of the table: “Where have these clients been all my life?” “Finally...
Pages
More Industry Info
