Design Principles

The response to our magazine’s redesign is amazing. Thank you to everyone who gave us feedback, including Christopher Durham, founder of My Private Brand, who comments, “I received the latest issue of the...
For a company with so much history, change has been a constant at Kraft Foods Group, especially of late. From the late fall 2012 split of Kraft Foods into Kraft Foods Group Inc., which owns the North American grocery...
  Design Principles Color and Controversy in International Design Pulling on its work to help brands communicate with a “global voice, local accent,” U.K.-and U.S.-based design firm Boxer (www....
The Brand Inspired by the Mediterranean meals shared with his family and friends in Greece, Telemaque Lavidas sought to recreate that experience for the fast pace of modern life in the U.S. The result: Mediterra—an...
With a refined silhouette that bespeaks the modern design aesthetic of his home country, an affable smile and bright, curious eyes, Mauro Porcini attracts attention when he walks in the room. And today, all eyes are on the...
Countdown To Holiday 2014 Starts Now
It’s no secret that the holiday season is the most competitive time of the year for online and brick-and-mortar retailers. Advice? The sooner you plan your holiday strategy, the better your results. A thorough...
Books Illustration Now! 5 The latest in the Illustration Now! Series—Illustration Now! Vol.5—features 150 illustrators from more than 30 countries, including illustration duo Craig&Karl, reportage artist...
Next month marks my third year as editor-in-chief of Package Design. During this time, I’ve worked with some amazing people from our magazine’s founders to several talented writers, artists and editors who either...
Inspired by amazing family moonshine stories and recipes shared by friends who grew up in the Appalachian Mountains, Pat Dillingham and Sean Koffel debut American Born Moonshine. The brand has a carefully considered yet...
Part one of a two-part series where business leaders in charge of design and branding share their insights on how they choose design and branding firms. Chris Down Vice president of global creative at Mattel Inc. What...

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