Design Principles

When Avon wanted to launch a line of Skin So Soft body cleansers and lotions, the company called in the New York City-based 4sight inc. design firm, with its trademarked Structural Branding strategies. 4sight and Avon...
At Mintel, when we talk about identifying new package ideas, we often say that one of the best ways to come up with a new product package is simply to “steal with pride,” or “copy and improve.” We don...
The R.B. Dwyer Group is printing three shrink labels for B.C. Bundt’s Walk-Away Parfaits with their new IVCO (Infinitely Variable Cylinder Web Offset) press, manufactured by RDP Marathon. The IVCO press enables B.C....
K.D. Research chose O.Berk Company to help accomplish its mission of providing unique lines of superior technical products with guaranteed performance to fine salons and spas for its new SunPure Beauty line. K.D Research...
Zadina is a new and innovative luxury Emirati store concept masterminded by Al Foah (the largest global producer of dates). The opening of Zadina reflects the UAE’s leadership of the dates sector globally and has been...
Maesa has a long tradition of supplying turnkey solutions for gifts with purchase with high added value. This past holiday season, elaborate cosmetic gift boxes, makeup palettes, and boxes for scented products were created...
Portola Packaging Inc. has introduced Steri-Shield linerless plug closure technology for aseptic beverage packages. The new, leading-edge capability is making it possible for Portola to be one of the first North American...
Crown Closures Europe, a business unit of Crown Holdings Inc., has launched a new revolutionary closure that will make jars easy to open for everyone. Food processors can now improve the openability of glass jars and build...
Heinz is bringing back an American icon with the launch of a new collector’s edition of Heinz Tomato Ketchup in glass. While the glass bottles can still be found in restaurants, they haven’t been on store shelves...
The curves of a woman’s body have been the muse of artists throughout the centuries. Package designer Tirso Olivares is one such artist, whose latest mission was to come up with a plastic bottle for a new product line...

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