Design Principles

Flavorful personality A package that enhances what the consumer thinks about the brand: distinctive flavor. When you reach for a snack, you want something that tastes really good and is appealing to the eye,” says...
Victor Ermoli, dean of the school of design at the Savannah College of Art and Design, speaks to Package Design about how to create environments and encourage lifestyles that keep teams innovative and productive. How do...
During the Paperboard Packaging Council’s (PPC) Folding Carton Boot Camp on June 9-10, 2015, a top-rated presenter Susie Stitzel, Solution Manager at Esko, instructed industry newcomers that efficient, successful...
VariBlend Dual Chamber Dispensers
VariBlend announces the global availability of its dual-chambered, one-touch foamer, which creates soft creamy foam without propellants, as part of the company’s innovation-driven approach to dual-dispensing...
In the May 2015 issue, Package Design explores different methods for evaluating design firms and compensating them for their work, from pay for performance to the controversial subject of spec work.   The Expert: Amy...
In the May 2015 issue, Package Design explores different methods for evaluating design firms and compensating them for their work, from pay for performance to the controversial subject of spec work.   The Expert:...
In the May 2015 issue, Package Design explores different methods for evaluating design firms and compensating them for their work, from pay for performance to the controversial subject of spec work.   The Expert:...
Philip Thompson, vice president of global design at Rubbermaid, is on a mission. His goal? To build an organization famous for design and product performance, making products better, different and worth it to enrich...
Research on Retail Study finds young shoppers buying more private label products and demonstrating more store loyalty. A new nationwide study of consumers in the 25 to 45 age group indicates that these consumers are...
As a senior business leader, what do you expect your design and marketing team leads to contribute to the business strategy? Because I have a tendency to want to do too much, I look to my design and marketing people to cut...

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