Research

  Design Principles Color and Controversy in International Design Pulling on its work to help brands communicate with a “global voice, local accent,” U.K.-and U.S.-based design firm Boxer (www....
Food gifting was once almost exclusively the domain of major holidays, birthdays, and graduations, but modern food gifters are finding reasons to not only give during less obvious celebratory occasions, but are also making...
Foodservice Packaging Institute
Encouraging sales and growth in 2013 has led foodservice packaging converters, raw material and machinery suppliers as well as foodservice distributors and operators to forecast optimistic industry circumstances for 2014,...
Word-of-mouth matters when it comes to buying a natural product, but a new study* commissioned by natural oral care leader Tom's of Maine reveals there is a stronger motivator. People are more inspired to try a product...
Delivering Package and Label Design projects is a collaborative process that involves many different roles and departments within an organization. These roles include designers, artwork and copy editors working with Brand...
Monetizing Mobile Marketers seek guidance on how to capitalize on evolving technologies. Research from IBM (www.ibm.com) found that more than 90% of marketing leaders believe that mobile applications will play a...
Could mobile be the key to bringing brands and consumers closer? In the Front Panel, we feature an infographic from IBM’s Global Business Services, which shows how high-performing CMOs are closing the aspirational gap...
  A survey commissioned by Call2Recycle shows 29% of Americans admit to suffering from "green guilt," defined as the knowledge that they could and should be doing more to help preserve the environment....
One of the most important elements of consumer packaging research is to understand what aspects of packaging consumers "dial" into to help them make judgments and decisions about products. This is particularly...
Using qualitative ethnographic research, O-I, the world's largest glass packaging  manufacturer, partnered with the international research firm Ipsos to get a global perspective of parents' top baby food...

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