Strategies & Insights

The judging of the Paperboard Packaging Council’s (PPC) 73rd North American Paperboard Packaging Competition took place in mid July. While the winning designs will be revealed at the association’s upcoming Fall...
The Johnnie Walker global brand team knew there was an untapped opportunity to achieve scale in gifting aligning behind the Johnnie Walker brand idea “big, bold flavors” with a point of view on gifting and how...
Imagine visiting a new city and experiencing every sight, every neighborhood through sound. Each location with its distinct soundtrack bringing you closer to the emotion of the place and its people. This was the vision...
HP Inc. announced that ePac LLC, an Emerald Packaging joint venture based in Madison, Wisconsin, has agreed to purchase three additional HP Indigo 20000 Digital Presses, just three months after announcing the start of its...
Cleveland-based company Tap Packaging Solutions recently released an exciting new video produced by HP Graphic Arts. Through interviews and footage, the video features Tap as the subject of a dynamic case study telling the...
In this editorial, Package Design interviews experts in a variety of roles about how teams can continuously deliver breakthrough innovation and about the evolving role of innovation. This is a preview of a roundtable...
With the launch of the Korbel Brut Rose California Champagne “Romance” sleeved bottle, the vintner aims to offer a modern interpretation of Valentine’s Day. A simple white background conveys elegance,...
Cleveland-based packaging manufacturer, Tap Packaging Solutions, recently released a short video that showcases its HP Indigo 30000 digital press and its variable printing capability for folding cartons. In the video, Tap...
Earning retail placement into Costco stores requires the right product and a team experienced in perfecting brand positioning for the club store customer. Water Lilies gained a spot in Costco’s Midwest stores with its...
Form, function and style propel one Makeover Challenge competitor’s concepts to the win   Voting online and in person at this year’s Pack Expo Las Vegas and Luxe Pack Monaco shows, the Package Design...

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