Strategies & Insights

Earning retail placement into Costco stores requires the right product and a team experienced in perfecting brand positioning for the club store customer. Water Lilies gained a spot in Costco’s Midwest stores with its...
Form, function and style propel one Makeover Challenge competitor’s concepts to the win   Voting online and in person at this year’s Pack Expo Las Vegas and Luxe Pack Monaco shows, the Package Design...
Brandimage, a global consultancy of brand equity architects and designers, designed influential packaging that made Danone’s Yili, a Chinese No. 1 water brand. Consumers across China recently voted on10brandchina for...
Looking to refresh its six-year-old retail packaging, Foster Farms teamed with Murray Brand Communications to update the look of its turkey and chicken franks line. Comprised of 10 SKUs, the new design was developed to...
HP Hood develops a new brand identity and package design for premium milk beverage, MilkWise. The new packaging uses design elements to clearly communicate the health benefits, which include less sugar, fewer calories and...
Scodix, the leader in digital enhancement solutions for the graphic arts industry, today announced they have already sold their first Scodix Ultra Pro system with a Scodix Foil station. Just launched this week, Scodix Foil...
Flavorful personality A package that enhances what the consumer thinks about the brand: distinctive flavor. When you reach for a snack, you want something that tastes really good and is appealing to the eye,” says...
Victor Ermoli, dean of the school of design at the Savannah College of Art and Design, speaks to Package Design about how to create environments and encourage lifestyles that keep teams innovative and productive. How do...
A panel of packaging design and industry experts met recently at PPC headquarters to evaluate the entries into the Paperboard Packaging Council’s (PPC) 72nd annual North American Paperboard Packaging Competition. While...
TricorBraun believes that it has an obligation to give back to the packaging community by helping design students prepare for the challenges of a professional design career. They recently engaged Industrial Design students...

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