Strategies & Insights

"Damzl Fuel" Is Ameri-Seal Inc.'s newest PETG shrink sleeve for the fitness and energy drink market. Created "Not For Dudes!" the sleeve has a racy, pretty in pink feel with a bold silver metallic...
Customers of Cliffstar Corporation, the leading private label juice provider in the U.S., will soon roll out the unique package into retail food outlets nationwide. It's called "Lemon Top" and for good reason...
PepsiCo Inc. has launched a packaging and marketing campaign to reinvigorate the Tropicana brand. The campaign is centered around a "Squeeze" theme and presents the longtime "natural" favorite as an...
Finesse, the dominant haircare brand of the 1980s, is hitting store shelves with a contemporary, salon-worthy new look. Lornamead Inc., the brand's parent company, partnered with Little Big Brands to evolve the design...
SoU!, a Canadian brand specializing in health and wellness, recently launched SoU! Quick Fix, its ultra-high level of natural liquid vitamins and nutrients. SoU! uses leading edge processes to extract and filter medicinal...
Multipacks methods, whether paperboard containers, shrink-wraps, or rigid plastic holders, continue to penetrate more consumer goods categories. The first question is: Are CPGs, consumers, or retailers driving this trend?...
For over 70 years, the Campbell Soup Company has cultivated seeds that American farmers use to grow tomatoes for its soups. Believing that quality ingredients are grown from the ground up, Campbell launched the "Help...
Turtle Wax is renowned the world over, a brand recognized and respected for its heritage and iconic brand signature. By the end of the ’90s, however, intense competition in the car care category forced Turtle Wax to...
International café chain Pret A Manger (www.pret.com) has launched a rejuvenated look for its range of Pure Pret sparkling fresh juices using Pictoris™ high quality print technology from CROWN Bevcan Europe and...
Health conscious (87%) and environmentally conscious (83%) American consumers trust glass bottles and jars to protect their foods and beverages and themselves from harmful chemicals often found in alternative packaging...

Pages

Subscribe to Strategies & Insights