Strategies & Insights

At what point do too many words, too many graphics, and too much “stuff ” overload consumers and turn them off? Well, I think if we had the answer to that, we’d all be rich. Is a clean, simple look the way...
Every banana aspires to be a Chiquita, but what if Chiquita wanted to be known for more than great bananas? As brand designers, we relish the opportunity to help a well-known company launch a product that extends the brand...
High-end jewelry deserves an equally luxurious cleaning product. That’s the basic premise behind Shine by Collé, a unique jewelry cleaning mousse marketed by Collé Products LLC and brought to life with...
Lavanila, a healthy fragrance company, recently presented the full service design agency Acosta Design (www.acostadesign.com) with a challenge to create a fresh yet classic interpretation of their current fragrance...
While functional products now reside in every category, the functional beverage category is worth $8.6 billion according to Mintel, with fortified waters alone representing a $762 million market. So, in such a crowded...
Introduced in February 2009, Crabbie's Original Alcoholic Ginger Beer has proven to be a phenomenal success for brand owner Halewood International. The innovative product featuring pressure sensitive labels from Spear...
When Safeway Foods, Pleasanton, CA, decided it needed a “new look” to introduce its 48-oz. ice cream container, they did not have to settle for an off-the-shelf preformed package or wait a year to get it. Working...
“We are a dog friendly studio and were so excited to work on this packaging!” says Kimberly Mallek, partner. “Their product is not only convenient for dog owners; it’s good for the environment too. We...
Pearlfisher created a new brand identity for Yeo Valley in June, leveraged by the runaway success of the “Yeo Valley Rap” TV advertising. Now Pearlfisher has developed the identity and packaging for a new range...
O.Berk Company was contacted by Main Brook Waterworks (MBW) to help them find a way to stand out in the crowded premium water market in both the U.S. and Canada. The company is concerned with health and environmental issues...

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