Strategies & Insights

For many young women, it’s all about “the look.” They see their favorite starlet on the red carpet and they want to know how they can create the same makeup effects on themselves. And on television,...
Why do people put round pegs into square holes? Objectively speaking, there’s an obvious contradiction between the circular outline of a frozen pizza and the square cartons that so many of them are packaged in. That...
Brand owners and bottle producers have been searching for many years to find a product that would emulate the appearance of frosted glass in PET for use with cosmetics, alcohol, high-end beverages, and other upscale products...
Rainforest Cola is a unique, 100% natural, antioxidant soft drink with real cola taste is the first of its kind, carving out a new category in the beverage industry. Available now in 12-oz. Rexam SLEEK cans, the 30-calorie...
In a major effort to re-energize its brand, LifeStyles, owned by Ansell Limited, has relaunched its core line of condoms and released a new, Signature Series of premium condom products. Due to changing marketplace dynamics,...
CROWN Aerosol Packaging North America, a business unit of Crown Holdings Inc., announced that it has upgraded its Spartanburg, SC, facility to include the manufacture of slim 45-mm diameter containers. Suitable for a range...
With the introduction of the new brand YZ, Connecticut-based Tower Laboratories is quenching consumers' ever-growing thirst for proactive health products. Seeking a way to extend its proprietary effervescent technology,...
Mexico’s Tequilera de Arandas company recently chose the Buenos Aires-based Tridimage design firm to redesign Antigua Cruz tequila’s structural and graphic packaging for a global audience. The previous squat,...
The RB Dwyer Company is printing shrink sleeves on their HP Indigo press for SJ Creations Inc., a manufacturer of personal care products for the health and beauty industry. This press provides many benefits for anyone who...
Kelly Van Gogh, a Master Hair Colorist and Columbia University trained chemist and product innovator, founded her company in 2008 because of her passion to revolutionize the at-home hair color experience. The company sought...

Pages

Subscribe to Strategies & Insights