Strategies & Insights

Don’t like the flavor? Doritos will take it off the shelves for you. In fact, Doritos recently introduced two new flavors in Canada with the promise that one would be terminated at the end of the campaign. For the...
Are Luden’s throat lozenges medicine? Not exactly. Are they candy? No, not that, either. The brand instead occupies a narrow category niche that might be best described as “an everyday remedy for occasional...
Steve Jobs. Martha Stewart. Sir Richard Branson. As entrepreneurs whose personal celebrity is all but impossible to separate from the public image of their companies, they have a common ancestor in Frank Perdue. Perdue, as...
Pearlfisher created the brand identity for the new Oriental Leaf Tea range from Nongfu Spring Company that is launching in China at the end of May. The premium ready-to-drink teas will be available in four variants—Red...
To promote Corona Extra’s spring campaign, Find your beach, Modelo Molson Imports commissioned Toronto design studio Shikatani Lacroix to create nine Collector’s Edition bottle designs, each one a collage of...
Tonic, a 100% natural health shot, is hitting stores and offering consumers a healthful alternative and an all-natural botanical boost. Tonic is not just about energy; it’s a potent infusion of natural ingredients to...
Rishi Tea’s line of Chai retail tins was launched at the Milwaukee Public Market in October 2010, the beginning of an ongoing process to upgrade designs and continuously minimize the environmental impact of Rishi Tea...
Purdey’s, the original rejuvenating drink, has been updated and enhanced with stylish, contemporary new packaging by brand design specialists Blue Marlin. The sumptuously detailed new design befits Purdey’s...
A new fresh food kit in China, designed by Dragon Rouge China office, highlights selected delicacy ingredients and fine cooking in minutes to stand out in premium supermarkets. Dinner for n provides the effectiveness and...
European skin care brand Dizao recently launched a new line of organic products. The concept for Dizao Organics was created by Depot WPF, one of Russia’s leading branding agencies. Depot WPF was asked to create a...

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