Strategies & Insights

Argentinean designer Adrián Pierini, who successfully updated the image of the world-famous Beck’s brand, recently transformed Kamenitza, the most famous Bulgarian beer. Kamenitza has been connected with the...
Hiking, biking, at work, the health club, around the house, yard or garden—wherever you go, now you can carry cool, pure glacial-spring water from CannedWater4Kids with you in an official CW4K 24-oz. stainless steel...
Agro Farma, makers of the No. 1 selling national Greek yogurt brand, Chobani, asked Ceradini Brand Design to help launch a new Greek yogurt product for kids. The new yogurt will be available in stores nationwide in early...
Heinz dominates the UK baked beans marketplace because it respects how UK consumers regard the brand and because of its iconic ad slogan, Beanz Meanz Heinz. Beyond that, Heinz leads the way because the company is clearly...
The typical Combos consumer is pretty simple to describe: He’s an on-the-go young male, looking for an easy-but-hearty bite to fill him up between meals. Mars Incorporated has played directly to that consumer, billing...
Tesco’s design brief for its Fresh & Easy stores in the U.S. was an immense, all-encompassing directive that boiled down to this: Yes, we’re the third largest retailer in the world behind Wal-Mart and...
Whether introducing a new offering, refreshing an iconic brand, or revitalizing a brand due to a repositioning, a design exercise should never be undertaken in a vacuum. Too many package designs attempt to create something...
Ultimalt is a soft drink combination of sweetness and creaminess targeted for African, Caribbean, and U.K. households. Not only was the unique glass bottle designed specifically for this brand, but also the striking labels...
Honest Tea’s new Honest CocoaNova is a line of low-calorie brewed cocoa beverages. Honest CocoaNova is a brewed cacao infusion that contains antioxidants and theobromine naturally found in dark chocolate. Made with...
Pearlfisher has created a strong, ownable, and illustrative world for the Natural Confectionery Company. The world reflects the brand’s positioning of “doing what comes naturally” and encouraging a...

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