Strategies & Insights

THE DUPONT AWARDS FOR PACKAGING INNOVATION is the industry's longest running, independently judged global awards program honoring packaging materials, processes, technology, and service innovations. The 20th DuPont...
Fresh with its new "great tasting energy gel" technology and branding, Gamma Pharmaceuticals' Jugular™ Energy Gel needed more than a package or label to compete with the likes of power-brand energy drinks...
We spend our lives scanning the crowd for the ones we love and care about, looking for the comfort and consolation of a familiar face. To understand how all of this applies to designing packaging with licensed characters,...
In this ongoing series, we invite designers and manufacturers to tell us a bit about their process, and how solutions come together. Sometimes sustainability concerns are the primary creative driver; sometimes sustainability...
Brand managers face a multitude of problems every day, but most issues at their root are related to the consumer. If a product is not selling, that is a consumer problem. If the product gets great trial but little repeat,...
It can be difficult, if not impossible, to identify or quantify the different positive associations consumers have with a brand name. Of course, "A rose by any other name would smell as sweet," as Shakespeare...
One of the major trends we observe in new products and in packaging is how companies borrow ideas or technology from other categories or other industries. Take mascara for a spin Take, for example, the concept of a...
As package designers in the youth space, most agree that the basic aspects of what we do—and who we do it for and with—must be fun. And truthfully, they are. But in recent years there was not a lot of envy for...
To many in the marketing and design businesses, "interactive packaging" denotes images of soon-to-be-realized nanotechnologies: futuristic barcodes; new substrates; even more imaginative take-offs on the "Try...
Though not a household name, Creative Nail Design Inc. is a leading professional nail care company founded in 1979. Now owned by Barcelona-based Colomer Group, the company has over 100 employees, markets over 600 SKUs in 80...

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