Strategies & Insights

Marshall McLuhan coined the phrase "The medium is the message" in the 1964 book Understanding Media: The Extensions of Man. In this age of personal choices, how consumers relate to media is changing everyday. More...
The newest of the GDUSA competitions puts the spotlight on increasingly critical elements—packaging and in-store graphics—that make the difference in how, when and where consumers make the purchasing decision....
As the race for the Democratic presidential nominee tightened to a nearly dead heat last month, we asked our readers if they thought design and "packaging" could tip the balance in the primaries. Though not as...
  It's one thing to develop branding for one product. It's quite another to develop an umbrella brand design for 40 feet of store space. When it 's complicated by a line that features both licensed and...
Ukraine is rapidly developing its own packaging market. According to Upakovka, the leading Ukrainian packaging magazine, 40% of the country 's 500-million-dollar packaging market opts for paperboard, with corrugated...
It is an exciting time to be in the field of structural packaging design. Structural branding is proving to be one of the most powerful tools available to a marketing team—and it all starts with the consumer. Companies...
The Fifth Annual Package Design Makeover Challenge begins this month with four profiles of our participating design teams. As always, the popular Makeover Challenge will culminate with the publication of the July/August...
The newest of the GDUSA competitions puts the spotlight on increasingly critical elements—packaging and in-store graphics—that make the difference in how, when and where consumers make the purchasing decision....
As much as consumers are watching what goes in their bodies, they are also watching what goes on their bodies. The skin is an organ that absorbs, or ingests, ingredients of lotions and soaps. In the average shopping mall...
The concept of dual-chamber packages has been on the market for quite some time. One of the earliest ones appeared in the U.S. under the Mentadent whitening toothpaste label. At the time, the cleaning and whitening...

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