Strategies & Insights

"You are traveling through another dimension, a dimension not only of sight and sound, but of mind!" Where will the next "retail renaissance" take customers? Today, the lines between traditional and...
According to a 2007 Wharton School of Business marketing study, all companies—from major multinationals to startups—face a common challenge. That challenge is how to grow their businesses so they can boost...
Are today's savvy consumers as savvy as we think? Does the typical shopper know which brands are private label store brands and which are not? Moreover, does the typical shopper even care about this distinction anymore...
Icons and infographics, which combine text and illustration, are highly valuable tools for package designers in today's competitive global market. This visual shorthand quickly communicates a product or service's...
"Sustainability" is five more syllables than "Green." Maybe that's one reason why the concept is a little harder to grasp. Of course, sustainability means a great deal more than green did some decades...
The news is full of stories about products from China and concerns about safety. But what has not been addressed yet is the packaging that contains these products and China's role in producing that packaging. Does the...
When asked the question, what first began your interest in the environment, what would your answer be? Would it be that your interest was of a personal nature? Would it be job related, fulfilling the requests of a superior?...
Walk down any market aisle and you will be awash in a sea of packaging. Colorful boxes shout persuasive slogans while blister packs foil even the most determined of curious fingers. Take a walk outside and remarkably the...
Packaging appeals to people when it evokes something in their identities. Colors, shape, size, texture, and materials can clearly represent femininity, athleticism, modernity, novelty, elegance, edginess, health-orientation...
How many times has your agency received positioning language in a brief similar to "Our brand is confident, sexy, authentic, and classicáyet modern?" Design agencies are handed briefs like this all the time...

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