Strategies & Insights

Buenos Aires, Argentina, has been called "The Paris of South America." A busy port city on the Rio de la Plata, Buenos Aires is a vibrant city of culture and commerce that exudes a blend of styles influenced most...
With over 200 images of award-winning packages, the 2007 Awards Annual is bursting at the seams with innovative package design structures and technically perfect package printing. We like to think of this issue as a...
The Gravure Association of America Inc. (GAA), is the technical and marketing resource for the gravure industry, and serves its members through educational and strategic conferences, publication of the bimonthly magazine...
In 1969, a group of institutions in the Argentine packaging industry collaborated with raw materials proccessing firms to form the Argentine Packaging Institute. The 14 original organizations have expanded into a large body...
ABRE is the Brazilian Packaging Association, a non-profit entity with more than 270 members. Established in 1967 by a small group of large companies, ABRE endeavors to represent the interests of the packing industry, to...
AMEE represents the Mexican packaging industry in an impartial and nonprofit way in order to support, promote, and protect the industry. With nearly 80 member companies, AMEE is recognized as the professional association...
For over 50 years, the Packaging Association of Canada (PAC) has united the design, supply, and use sectors of the packaging industry as a preemptive, proactive, cooperative force to address trade competitiveness,...
The PANTONE PMS color chip has been called the smallest contract in the world. Users agree on a color and the PANTONE chip is the proof of that agreement and the assurance that the agreed-upon color will be reproduced...
The basic tenet of design, which was drilled into me from the start of my first class at college, is that form follows function. In fact, by the time I was halfway through my freshman year at RIT, it had been expressed so...
Structural Branding and product profitability go hand in hand. This form of product branding has the greatest potential impact on the profitability of a product over any branding tool available. If approached correctly, a...

Pages

Subscribe to Strategies & Insights