Strategies & Insights

Today's successful wine and spirits bottles connect with sophisticated consumers by telling an authentic story visually and verbally. The problem with the tequila category is that the brand stories could become quite...
Why can't laundry be fun? Actually, the better question might be: Why can't packages that are not specifically for kids have a sense of humor? Too often, packaging that is not geared to children is all about...
A fresh new group of designers have completed their academic studies and entered the workforce. As a design educator, I am privileged to have a close connection to a younger generation that enables me to directly observe how...
Upstream work has to be the most exciting and challenging area for package designers today. Everyday, in innovation workshops all over the country, new and established brands are seeking effective ways to bring vibrant,...
Nature's Gate is well-recognized for its natural and organic personal care products. Their natural herbal shampoos and conditioners in the familiar squat translucent bottles have been an icon in the category over 25...
Businesses are no longer selling goods and services-they are staging experiences. It is no longer enough to be merely purchased and consumed, products have to relate to customers in a way that creates brand loyalty and...
It's true, some industries are keeping current with innovative packaging technologies better than others. Packaging innovation can move your business from a commodity driven product into a premium product category. Not...
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The final ounces of toothpaste in the very end of tube has met its match with the Metered Dispensing System (MDS), the flagship product by ploy•d, Inc. This new insert, created for liquid dispensing containers, aims to...
With all the talk of consumers eating at restaurants more and more, and all the focus on lunchtime food offerings (both at retail and foodservice), a concept like this one from Medport, LLC may seem to be a bit...
The 2007 Package Design Makeover Challenge begins here with four profiles of our participating design teams. In this celebration of package design creativity, each participating firm will strive for "Best Overall...

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