Strategies & Insights

In today's fast-paced consumer-driven market, effective packaging programs depend on many factors and decisions that change as quickly as the trends that drive them. But there is a proven recipe for creating top-of-the-...
Consider the fact that there are few packaging design baccalaureate degrees in the country. Most professional packaging designers grow into their prospective positions having been educated in graphic design or communication...
The stunning glow and dimension of this month's cover invite readers to reach for the shaker and one of the bottles in an Agent 007 moment in time. It's an artistic achievement made possible by a combination of...
Package Design Magazine's sixth annual Makeover Challenge was a resounding success with world-class designs submitted from our four design teams - Beach Packaging Design in Staten Island, New York; Estudio Ray in Phoenix...
It's simple, functional, and attractive. And it's from Japan. At Mintel, we discover more truly unique packages in Japan than probably anywhere else on the globe. That trend is driven somewhat by the differences in...
iPhone users realize they have an App Store addiction problem when they discover that the iPhone only displays nine "pages" of apps. That is 144 apps, not including the four "fixed" programs (Phone, Mail...
Exal Corporation has received the 2009 "Best in Category" Quality Award for Excellence in Metal Decorating from the International Metal Decorators Association (IMDA). Competing in the Miscellaneous Products...
Synaura International (www.synaura.com) has just released Avia (pronounced like the first three syllables of "aviation"), a 4-formula liquid supplement built around a unique berry called Maqui. The Avia formula was...
Evolution or Revolution—Snapple's Redesign The Dr. Pepper Snapple Group recently updated Snapple's bottles and labels. They changed the logo, the information hierarchy, and designed a new taller bottle...
Consumers today consume bottled water like it's going out of fashion. If Evian has anything to say about it, bottled water fashion will always be fabulous. Last year, Evian began a tradition of having a line of its...

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