Strategies & Insights

Sometimes, changing a package so that it isn't quite what we expect can mean a substantial change in how we view the product inside. The change can be dramatic or subtle, and we certainly have seen many examples of both...
This Wal-Mart and Costco one-gallon jug has caused a little backlash in stores and on consumer blogs. The rectangular block design improves efficiencies in several ways, from eliminating crates to shipping more gallons per...
Package Design Magazine's fifth annual Makeover Challenge now enters the peer review stage. Entries have been submitted from our four design teams—Atomica Design Group, Beyondesign, Display Pack, and John Waski...
For more than a decade, commercial printers have used variable data—text, graphics or images intentionally changed from one piece to the next—to create powerful personalized marketing messages. In contrast, the...
Imagine having to design a package for the most discerning of audiences—your peers, who happen to be fellow designers. That's just what G2 Branding and Design was required to do for ColorMunki Design, a new...
Seaquist Closures has received the rights to market MFV International Corporation's Push Open Closure technology through an exclusive global partnership. Access to the technology includes designing and developing-as well...
In the eternal hypothetical debate about what is "old school" and what is "new school," many consumers would definitely call cans "old school." Whether this is accurate or not does not...
Lenticular leader Big3D.com makes uniquely designed, 100% recyclable lenticular cups and containers. Made entirely from lenticular lens material, these cups and containers feature 3D depth and image vibrancy usually seen in...
Make your products stand out with the high-impact ElastiTag® from Bedford Industries, Inc. This innovative hang tag is great for brand identity, point of purchase coupons, cross-merchandising, direct marketing promotions...
A stated goal for most new product development is to have the final package be able to carve out a distinctive place on the retail shelf. Better yet, the goal is to have the package resonate with the buyer so much that it...

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