Strategies & Insights

Coty selected French designer Denis Boudard, president and founder of QSLD Design Group, to design and dress up its new limited edition summer duo, Night Life by Esprit. "For this project, Coty envisioned putting the...
Planet Canit saw great potential with Silver Joe’s from the first moment they met them. They were mavericks looking to change the coffee game. Fortunately for Planet Canit, Silver Joe’s possessed the mission,...
It was an unusual assignment for project manager Patrick Peronace and CAD designer Roger Nützi of the packaging company Amcor Rentsch. The client was Iggesund Paperboard, the maker of Invercote and normally a supplier...
BASF can help you make your products stand out with vibrant colors and eye-catching special effects. Our color and effect pigments and special effect films offer exceptional versatility to create breathtaking and alluring...
The Grolsch brand has been closely tied to swing-top bottle for 111 years. The designers from the Dutch design office of FLEX/the INNOVATIONLAB® recently developed a new, contemporary design of the brand icon. In...
Osram Sylvania will roll out new retail product packaging this year that uses high-quality graphics, printing and structure designs to clearly communicate product family attributes and to strengthen the Sylvania brand. The...
Mandalay Design has created lovely jewelry gifts for Pacific Création’s two Mother's Day 2008 fragrance coffrets (or small cases). The promotional gifts were able to meet the brand's financial demands...
As more and more product and packaging manufacturing and assembly are being outsourced overseas, the cost of shipping and distribution is becoming more and more important. Lengthy journeys from Asia to the U.S. and Europe...
R&R (Relax & Revive) is specifically designed for consumers who want to wind down from a tough day or just take a break. This innovative beverage mixes energizing B-Vitamins with de-stressing herbal ingredients such...
The Amstel Pulse bottle, introduced in Russia over two years ago, has won a Gold Lion at the prestigious 2008 Cannes Lions awards at the 55th International Advertising Festival. The bottle was selected from over 1,000...

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