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Glass Packaging and Shrink Sleeve Labeling Glass packaging and shrink sleeve labeling are a match made in package design heaven. Shrink films for labels can accommodate containers of almost any size or shape. New printing and application techniques support complex, colorful designs that stand out on store shelves. [more] Whatever Designers Can Design, This Versatile Printer Can Print As digital printing for packaging evolves, it is not only being driven from the production end, but also from the retail and consumer marketplace. Digital is now a recognized and reliable tool that can be a perfect match to custom, economical short runs. [more] Showcase of Packaging Innovations More from our continuing coverage of awards for outstanding package design ExxonMobil “Golden Mummy” - Glass Packaging Institute “Clear Choice” - National Association of Container Distributors TAPPI “CorrPack” - Private Label Manufacturers Association “Salute to Excellence” [more] Spotlights A look at the products, packages, and technologies making news in a sampling of key packaging fields. Health & Beauty: Victoria’s Secret, Nautica Food & Beverage: Folgers Coffee’s new plastic container Consumer Electronics/Software: Adobe Creative Suite Packaging Equipment: Multivac R530 thermoform roll stock packaging system The Front Panel: Packaging Design, or A Package? by Marianne R. Klimchuk In her inaugural column, Ms. Klimchuk—the Associate Chairperson of the Packaging Design Department at the Fashion Institute of Technology -- discusses the subtle but significant differences among these frequently used terms. She says that far from being interchangeable, the terms denote separate aspects of the work that makes a package a successful vehicle for its brand. [more] Substrate Review: Flexible Films How can packaging and its associated logistics be designed to work together to solve environmental problems? The EPA Division of Solid Waste's Cradle-to-Cradle Design Challenge for E-Commerce Shipping Packaging and Logistic aims to bring attention these innovative designs. [more] Global Trendsetters The mystique of Formula One auto racing has been infused into the sleek, tapered shape of the “Spiked Silver” beverage can. As a result, says the maker of the energy beverage, the package design embodies the marketing promise: “It’s the fuel injection you need for serious speed.” [more] Countdown to PACK EXPO Organizers of the event predict that package designers will be key influencers of purchasing decisions at the show. [more] In the News The GreenBlue organization leads the drive for a “sustainable packaging” initiative aimed at eliminating the concept of waste; Esko-Graphics donates CAD software for packaging research to Indiana State University. [more] Wow! What A Package! Is WD-40’s 50th-anniversary can, with its distinctive tapered shape, merely packaging as “slick” as the spray lubricant inside—or does it accomplish something for the brand that goes beyond simply changing the look? Luttenberger notes that the design also aims to protect WD-40’s brand integrity from assaults by unscrupulous imitators. [more] Publisher's Letter New Products Package Designers Datebook |
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