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How Paperboard Grabs Attention at the "Last Second" Did you know that your package might have only three seconds and 15 feet to persuade a shopper to buy it? Product image and visual appeal are crucial in retail environments, and so is the ability of the packaging material to convey these qualities. The writer explains why paperboard rises to the challenge as effectively as any other substrate. In fact, because of its versatility, paperboard may be the best billboard your branded products could have. [more] The Self-Reinvention of A Package Printer Great Western Industries of Dallas, Tex., used to be a printer of trading cards, but the cards told CEO Brian Mason that a brighter future lay in package printing. Read how Great Western used a proprietary coating technology and advanced printing equipment to make a successful shift to a new and lucrative market. [more] Strategic Branding: The Enduring Presence of Westinghouse The days when consumers could buy Westinghouse products from the original manufacturer of that name are long gone. Time, however, hasn’t diminished the popularity of the brand, which lives on through a creative licensing program that has transplanted the famous dotted "W" to other manufacturers’ packages for lighting fixtures, garage door openers, and many other items for the home. [more] Glass as A Medium for Package Design It’s moldable, sculptable, adaptable, and infinitely pleasing to the touch and to the eye. Glass, one of the true classics among container materials, has entered the 21st century with a new array of possibilities for packaging efficiency and aesthetic appeal. This review takes a looking-glass to several notable new applications of this timeless medium. [more] drupa Report Every four years, tens of thousands of people go on pilgrimage to Düsseldorf, Germany, to take part in drupa, the world’s leading exhibition of technology for print, paper, and graphic media. At drupa 2004 (May 6-19), technology for package production will be well represented. Here, we offer basic information about attending the big fair and present some expert commentary on what’s in store for package manufacturing. [more] The Front Panel: Paperboard and the "Eureka Moment" Package designer and educator Sandy Krasovec argues that no matter how much competition paperboard gets from other packaging materials, there is something still very special and distinct about it. That "something" is its endless ability to inspire creativity in ways that literally let designers "break out of the box."[more] Case Studies: Paperboard Solutions The innovative use of paperboard helped two very different customers—a famous New York City bakery and a popular OTC pain reliever—meet their respective marketing challenges and packaging requirements in distinct but equally effective ways.[more] Substrate Review: Paperboard Cartons: Light at the End of the Tube This issue’s spotlighted substrate has survived an economic battering on the manufacturer side and relentless competition from plastic films. What now? If recent product introductions from the leading mills are any indication, there’s reason to expect innovative new applications of paperboard in both high-margin and high-growth market segments. [more] Packaging Workflows Flexography is a stalwart process for package printing, but flexo’s print quality usually takes a back seat to offset lithography because of the limited resolution of flexo plates. However, a prepress house in Ludlow, Mass., has turned that perception on its head with a screening process that takes flexo to a new level of fine detail and fidelity to the original. [more] Countdown to PACK EXPO Ever heard of “markaging?” Even if you haven’t, as a package designer, you’re doing it—using packaging as the primary marketing messenger for your company’s or your clients’ products. Solutions for markaging will be abundant at PACK EXPO, Nov. 7-11 at McCormick Place in Chicago. [more] Global Trendsetters Successful consumer product marketing in Russia demands an awareness of the country's market segments and an understanding of how to tailor the appeal of packaging to the largest number of people in each segment. Foreign producers can still use the sophistication of their packaging to overcome local brand loyalty. [more] Spotlights A look at the products, packages, and technologies making news in a sampling of key packaging fields. Food & Beverage: Unilever Carb Smart, Carb Options Mug Root Beer Organic Valley Family of Farms Metal Packaging Teisseire Fruit Syrups Wine & Spirits: Stolichnaya Ice Shot Glass Maker Hardware & Tool: Bosch RotoZip In the News McDonald’s rolls out an entirely new look for its restaurant packaging worldwide; the "Monaco Luxe Pack Design Award" competition for junior designers calls for entries by May 1; the Coalition for Sustainable Packaging has its formal launch; a new book explores the relationship between fashion and fashion packaging; Creo Inc. buys a U.S. plate factory and announces a new thermal plate for package applications .[more] Wow! What A Package! Trés chic plastic water bottles elegant enough to grace a table at any fashionable café—that’s what stretch blow molding from synchronistically heated preforms has made possible. Luttenberger explains why one such example is "on a roll" in more ways than one. [more] Showcase of Packaging Innovations More from our continuing coverage of awards for outstanding package design. American Institute of Graphic Arts “365” [more] Publisher's Letter Package Designers Datebook |
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