Showcase: 365: AIGA Annual Design Competition

Design is a process, a way of thinking. It is characterized by the application of creative, thoughtful and responsive solutions to communication problems. One of the most visible roles of the American Institute of Graphic Arts (AIGA) has been to celebrate exemplary design in order to increase public awareness of the value of design.

Each year, AIGA honors design in a broad range of categories, including Package Design. This segment of the competition awards the year’s best-designed and redesigned consumer packaging, labels, shopping bags, single or boxed CD sets, videocassette/DVD/software packaging, and gift or specialty products. Jurors for this competition evaluated each work’s integrated design approach, including concept and visual elements such as typography and illustration. Jurors also looked for quality and innovation in the use of materials, and specially considered how well an entry executes against its stated communication objectives.

The selections displayed here were honored at 365: AIGA Annual Design Exhibition 24, held November 19, 2003.

The following individuals served as jurors for the Package Design category:
Ron Dumas, Nike Inc., Beaverton, Ore.; Marc Gobé, desgrippes gobé group, New York, N.Y.; and Allison Williams, Design: mw, New York, N.Y.

1. Gucci Eau de Parfum Firm Name: Lloyd (+ co)
2. LouisBoston packaging Firm Name: Heller Communications
3. Björk “Cocoon” CD packaging Firm Name: @radical.media
4. Capitol Records “60” box set packaging Firm Name: Helicopter
5. The Rheingold Brewing Co. packaging Firm Name: Powell