Spotlight: Health & Beauty Packaging

Innovative, One-Hand Foaming Soap Dispenser from Airspray Delivers Another Dial Product

Many consider Dial Complete®, which debuted three years ago, the most revolutionary product to hit the hand soap market in the last 20 years. Aside from the undeniable pleasantness of Complete’s liquid foam, Dial also claimed the product had revolutionary germ-fighting power. Dial hopes to grab even more market share with the next-generation Tone® Foaming Hand Wash, which comes in three pleasant scents.

The innovation behind both products is the “instant foam” that flows from dispensers designed by Airspray N.V. of The Netherlands. The foam is produced, as the company name suggests, by precisely mixing liquid soap with air as it is dispensed. Dial taps the latest version of Airspray’s Table Top foamer for its newest product launch, and hopes to keep ahead of the substantial marketplace shift towards foaming hand soaps.

The Airspray Table Top foamer offers high output of effective ingredients and an elegant design. Dial’s Tone® Foaming Hand Wash is designed for easy one-hand dispensing, with a compact shape resistant to tipping over. Dial Corporation is putting its substantial marketing weight behind the launch, which is available in three scents—Wild Flowers, Mango Splash, and Island Mist.

Founded in 1983, Airspray has kept its position at the head of its market by continual innovation, expertise in research and development, and fast prototyping. The eminently user-friendly Airspray technology, both in foamers and in sprayers, can also be found dispensing many household cleaning products, as well as several pharmaceutical applications.

Spray Samplers from Rexam Give Sweet Smell of Success to Visionaire “Scent” Issue

For the unenlightened, “Visionaire” is a high-concept, limited edition “magazine” that is “published” several times a year in whatever form is editor, Cecilia Dean, chooses. The 42nd edition and latest incarnation of the Visionaire magazine is “Scent,” which opens like a perfumer’s sample case, and retails for a cool $175.

Inside the case are a large-format book with 21 art pieces and 21 corresponding vials of newly designed perfumes. Depending on your inclination, the art and scents may or may not closely conjure the essence of its corresponding partner. The choice for the spray-sampler vials was not too difficult, however, as Rexam Dispensing Systems of Purchase, N.Y., already made the ideal sampler.

“If you want a spray sampler, you to Rexam because they do it so much,” explains Harry McBrien of Maier Advertising. The Sofilux© spray sampler used for “Scent” is a 4-ml vial with a spray nozzle which very closely mimics the spray of a normal-sized bottle. And just like a normal bottle, a tube feeds the perfume into the nozzle. Each 4-ml vial contains enough perfume for about 30 spritzes, which adds up to about 630 spritzes in each
“Scent” magazine.

“This was a fun and exciting project to be involved with, and these books will become collectors’ items,” says Dennis Desrochers, vice president at Rexam Dispensing Systems. “Visionaire’s ‘Scent’ is a prestigious publication that will be noticed by fragrance and fashion leaders throughout the industry.”

When a major cosmetics manufacturer launches a new perfume, they use millions of these small samplers for promotion, with slight variations in size. Other sampler types do not reproduce the complete experience, as they cannot reproduce the spray. McBrien maintains that reproducing the spray makes a big difference with perfume.

“With other samplers, you’ll get the scent – you’re not going to get the experience, because the real product is a spray,” says McBrien. Though perfume is by far the majority of this sample-size market, this small spray dispensing technology may soon gain a more substantial presence in other medicinal or topical markets.