Issue: July/August '04
 Cover
Story: Estée Lauder’s Internal Design Team Forges
Beyond Paradise
by Patrick Henry
Nowhere in packaging are product and container more tightly integrated
as a creative whole than in the realm of personal fragrances. Estée
Lauder Inc. never stops exploring this creative link, and the design
and development specialists charged with preserving the classic
appeal of the Estée Lauder brand are fully prepared to refashion
the company’s image for 21st Century consumers. [more]
Plus a conversation with Estée Lauder's vice president
of package design worldwide, John Fling [more]
Package Design Magazine's Makeover Challenge
by M. Grace Maselli
 Our
Challenge was simple in conception but tantalizingly complex in
execution. We asked five design teams with a wealth of expertise
to tackle a redesign project for a small meat products company—Bilinski’s
of Cohoes, N.Y. The five teams bowled us over with their cunningly
creative presentations. [more]
Global Trendsetters: Japan
by Neil Kozarsky
Packaging and marketing professionals in the world’s second largest economy
are driven to meet the challenges of harshly critical Japanese consumers and
unfathomable competition for space and attention. These professionals operate
at an elite level borne of necessity, and lead the way in many strategies,
materials, and technologies that they employ. [more]
Substrate Review:
Glass Still Packs Appeals into Every Bottle
by Mary Ellen Reis and Jung Weil
Manufacturers in many categories still value the ability of glass to “market” a
product simply by glass being the material of choice for their package. For
many millennia in the past—and for the foreseeable future—glass
carries an inherent premium presence, not to mention its almost unmatched ability
to protect the product inside. [more]
Spotlight: Pouch Technology
by Dennis Calamusa
When pouches function well, they provide a positive, memorable experience for
the consumer and lead to repurchase. Pouches are becoming more and more versatile,
and they seem to fit today’s “on-the-go” lifestyles. The
more pouches are able to accommodate that lifestyle, the more the products
in those pouches can capture valuable market share. [more]
Wow! What A Package!
by David Luttenberger
Is it possible for a liquor bottle to scream “Quality American
Sake!”? Apparently, it is. The unique brand positioning of
Napa Saki may appeal to sake connoisseurs immediately, but may
be lost on neophyte American sake sippers. For neophytes, this
bottle screams all things Japan, but in an eloquent and cohesive
tone. [more]
The Front Panel: Does “Luxury”
Have Meaning Anymore?
by Sandra A. Krasovec
What is luxury now in comparison to earlier times in the history of consumable
goods? During the days of the Silk Road of the Far East, luxury items had
a high value because of their uniqueness and the difficulty and the duration
of time it took to obtain them. In our present, highly consumable society,
is luxury a bit of a contradiction? [more]
Profile: “Concept to Consumer” at Caraustar
by Noel Jeffrey
At Caraustar, “Concept to Consumer” is like a mantra. “We
want to be involved early in the process to design and develop a package style
using materials to merchandise and sell product,” says Tony Petrelli,
Caraustar’s vice president of Marketing and Business Development. “More
of our customers are recognizing the importance of packaging as an advertising
medium than ever before.” [more]
Packaging Workflows:
3M Integrated Package Tool
W.W. Henry decided to take advantage of 3M’s powerful Integrated
Packaging Tool software to increase efficiency and centralize package
design workflow at their four plants. The 3M™ Integrated
Packaging Tool is a Web-based, centralized packaging information
system that was designed specifically to address needs at 3M, and
it is now available to companies worldwide. [more]
Countdown to Pack Expo
Pack Expo International 2004 hits Chicago’s McCormick Place
November 7-11, and will feature more than 1,900 exhibitors occupying
1.3 million net square feet of space. To maximize the value of
the show, the PMMI provides some helpful tips for attendees to
pre-plan their trip, and save time, energy, and resources. [more]
Luxe Pack Monaco Preview
The original Luxe Pack will be held again at the Grimaldi Forum
in Monaco on October 20-23. Seminars fill the daily docket and
the Design Award Final will be held on Friday, October 22nd. Founded
in 1988, Luxe Pack Monaco has grown into a must-attend event for
luxury goods packaging professionals, attracting nearly 5,000 visitors
and showcasing more than 320 exhibitors. [more]
Spotlights
A look at the products, packages, and technologies making news
in a sampling of key packaging fields.
| 