Luxe Pack Monaco Preview

Luxe Pack To Parlay New York Momentum into Grimaldi Forum

For the 17th Luxe Pack Monaco Luxe Pack now has three shows every year—Sao Paulo, New York, and Monaco—but the Monaco show is still the premier expo on the globe for luxury goods packaging. This year's Luxe Pack Monaco is once again at Monaco's Grimaldi Forum, and runs from Wednesday to Saturday, October 20-23, 2004.

Founded in 1988, Luxe Pack Monaco is an annual expo created specifically for professionals in luxury product packaging, and devoted mostly to fragrances/cosmetics, jewelry/watches, agri-business, wines and spirits, tobacco products, and tableware packaging. The event has become the international benchmark in this market sector, offering diversity and quality in its exhibitors and visitors. The Monaco expo has grown to more than 320 exhibitors, and attracts nearly 5000 visitors each year.

Luxe Pack is a selective forum for the luxury goods industry showcasing leading packaging and raw materials manufacturers as well as seminars designed to attract key marketers, distributors, and decision makers. Exhibits from the industry's most creative luxury packaging manufacturers draw an eager attendance at Luxe Pack. Producers of glass, labels, leather, metal, paper, plastic, pumps, raw materials, samples, textiles, and wood showcase their newest developments. Exhibitors also include companies that specialize in decoration/finishes, design engineering, design, P.O.P./direct mail—and more.

Yasmin Siddiqi, market development manager - DuPont Cosmetic Solutions appreciates the focused audience at Luxe Pack. "The opportunity of Luxe Pack provided DuPont Cosmetic Solutions to demonstrate the broad array of technologies that bring innovation solutions to the industry," Siddiqi says. "It also enabled DuPont to network with new and existing value chain partners and identify exciting collaboration opportunities."

In addition, the Monaco Luxe Pack Design Award Final will be held on Friday, Oct. 22. This year, the Award will go to one of eight international finalists that will be on display at the Monaco show. The theme of this year's award is "Modernity in Monaco," and the project is to redesign a powder compact with mirror and applicator, matching lipstick, and the associated retail packaging.

Luxe Pack New York draws big hitters

The parent company of Luxe Pack Monaco is Idice Monaco, which also now offers Luxe Pack Sao Paulo (Brazil) in March of each year and Luxe Pack New York in June. In only two days of exhibitions and seminars, the second annual Luxe Pack New York attracted 1185 visitors to the Metropolitan Pavilion, which was outfitted with exhibits from 50 leading manufacturers of glass, plastic, metal, paper, and other luxury packaging.

As intended, Luxe Pack New York attracted the industry's decision makers. The show attendees included high-level packaging designers and buyers as well as purchasing executives from leading U.S. and Canadian companies.

"Our mission for Luxe Pack New York is to attract the cream-of-the-crop—top level decision-makers and packaging executives—and to present them with the best manufacturers of luxury packaging in a pleasant and comfortable setting," said Pierre-Yves Maisonneuve, president of Idice Monaco/Luxe Pack Monaco.

Seminars on current trends are a big part of Luxe Pack shows, and the main seminar at a Luxe Pack usually features a panel discussion among some of the industry's most respected professionals. The seminar "Neo-Luxury Packaging…The Emotional Connection" was a great success at this June's Luxe Pack New York show

The 2004 Luxe Pack Monaco is October 20-23 at the Grimaldi Forum in Monaco. For more information, visit www.luxepack.com, email LuxePackNY@KXAssociates.com, or phone (212) 925-2869.