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Rising to the Challenge: Design Teams Propose Five Brilliant Makeovers to Bilinski's Premium Line
Package Design Magazine's editorial staff is pleased to announce the second phase of its inaugural Package Design Makeover Challenge. Since publication of the last issue, we selected a small consumer goods company and five of its products for a full package design makeover. That selection was made in late April and we were very happy to introduce to our Makeover Challenge participants—and now to you—the Bilinski Sausage Manufacturing Company of Cohoes, NY, a venerable 75-year-old producer of premium meat products. In recent years, Bilinski's has expanded from old-world traditional products such as kielbasa and smoked sausage into a more trendy and healthy arena with their popular gourmet chicken sausage line. Bilinski's always stresses the quality of their products, as all are produced without any of the extenders, fillers, or scraps commonly found in competitors' offerings.
The design team participants in the Package Design Makeover Challenge are Anthem Worldwide, Paragraph Inc., Mayr-Melnhof Packaging, Webb Scarlett deVlam, and the collegiate design team from the Fashion Institute of Technology's Packaging Design Department. With just over one month allotted for their redesigns, each of the inspired and meticulous teams submitted detailed and extensive proposals—the resulting packages, you'll find, speak for themselves.
Anthem Worldwide | Fashion
Institute of Technology | Mayr-Melnhof Packaging |
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© 2004-2008 ST Media Group International. All rights reserved. Reproduction in whole or in part is prohibited without consent from publisher.
The thoughtful and artful designs are the brainchildren that grew from the exacting
challenges this particular assignment presented. Bilinski's product lines
are varied and complex, mixing traditional ideals with modern consumer demands.
As you'll notice, the challenge teams' design intricacies are at
their best when they emphasize Bilinski's reputable air of trustworthiness
and accessibility to a wide audience, and at the same time speak stylishly to
today's health-conscious consumers. Bilinski's current two-logo approach
tries to bridge the gap between old-world and contemporary values. Rethinking
this approach likewise required a depth of redesign intelligence to integrate—yet
distinguish—products for consumers with varying needs.
Please
use the links below to see for yourself the challenge teams' design acumen,
and then vote online. The voting polls open July 15th at www.packagedesignmag.com
and close August 15th. Readers like you and visitors to the website will determine
who submitted the best overall redesign, and that team will be our September/October
cover story. In support of the industry and its future, the team with the most
votes will also have a $5,000 student scholarship contributed in its name to
FIT's Packaging Design Department. We look forward to tabulating the results
of your votes!