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Conceptual Packaging - A Creative Type Company

Issue: January/February '05

Cover Story: How to “Hit the Touch Points” with Passion and Precision

by Patrick Henry

An Interview with Unilever’s Lisa Klauser and Vincent Masotta reveals how the Unilever corporate branding group looks at packaging through shoppers’ eyes—a discipline that requires much imagination. [more]

Global Trendsetters: United Kingdom

by Rob Coles

Large supermarket chains in the U.K. are having a significant influence on package design strategies and innovations, as grocery shoppers expect more and more from their one-stop-shopping experience. Other factors include European Union legislation and tight logistics in this geographically small country. [more]

Workflows: Package Prototyping

by Noel Jeffrey

Competition is driving prototyping technologies to turn around sample prototypes in hours instead of days. Companies demand precise prototypes for new or redesigned packages, but the optimal method for any project depends on the needs and budget of the end-user. [more]

Market Review: Plastic Closures

by Carro Ford Weston

There are many levels of customization for plastic caps or dispensers. For those willing to invest in a little more than a stock cap, the options are nearly limitless in value-added functionality or sleek, colorful designs. The trend toward inverted plastic bottles with stand-up closures is undeniable. [more]

Profile: Olmarc Packaging

by M. Grace Maselli

Today’s contract packaging companies succeed by being able to jump into a package design or production process at any point. Olmarc’s success has derived from its ability to develop packaging innovations that solve specific customer needs, from filling popcorn bags to blending pretzel mixes. [more]

The Front Panel

by Marianne Klimchuk

Is your packaging design authentic? David Boyle’s new book Authenticity: Brands, Fakes, Spin and The Lust for Real Life raises a few intriguing questions about ways to reconnect consumers with tired brands. Introducing a human element is often a smart way to do just that. [more]

Designer’s Corner

by Ted Mininni

“Brand-Color-Action!” Looking to the past to find new “old” colors can rejuvenate a brand in need of a contemporary update. The baby boomer demographic cannot be underestimated, and returning to nostalgic colors for any generation can help a brand communicate directly to its core consumer base. [more]

Countdown to Pack Expo

The success of Pack Expo 2004’s special pavilions, showcases, and resource centers will carry over to Pack Expo Las Vegas in September, 2005. In addition, the Vegas show will debut the Contract Packaging Pavilion and have a return appearance of the Containers & Materials Pavilion. [more]

Wow! What A Package!

by David Luttenberger

Though hand-crafting and hand-assembling rigid boxes may be a service no longer in high demand in this mass-produced age, it can still produce some stunning results. Box-maker Paul T. Freund Co. in Palmyra, NY, created an understated gem for Bombay Gin’s latest promotional package. [more]