To Every Season...

by Chris Lyons, Publisher

A new year is upon us, as is a chance for new beginnings on many fronts. Did you make any New Year’s resolutions? The Package Design Magazine resolution is straightforward: We resolve to bring you as many new ideas, exciting packages, technology innovations, and insights from industry leaders as is possible in each 2005 issue.

As you’ll read in our cover story, the 100th anniversary of the Hellman’s brand was a pivotal time for Unilever and their brand management strategies. The challenge was to leverage the strength of the Hellman’s brand into an unassailable leading global position. And speaking of global trends, the food and beverage package designers in the United Kingdom are responding to several market trends in that country, most notably the battle for shelf space in U.K.’s large supermarket chains.

And we also resolve to be a resource for package designers at every level. Two articles this month focus on workflow solutions - one on prototyping technologies and one on digital asset management. We’ll also continue to highlight award-winning packages, because the ideas and innovations that are introduced in one category can quickly spark new ideas in another. This issue features awards from the luxury cosmetic sector, the entertainment sector, and the food and beverage sector.

With nine issues this year, we’ll have plenty of space to highlight the best and brightest designs, the most important technology trends in workflows and materials, and the most timely feature stories on today’s industry leaders. We’re glad you can join us!

Chris Lyons
Publisher
clyons@lyonsmediainc.com
ph: (610) 296-3001
fax: (610) 296-1553