Share in Our Can-Do Attitude

By Christopher Lyons

The theme of the March Package Design Magazine is as easy to discern as the easy-open can tops that are gaining market share and driving the resurgent metal can industry. As more can innovations are becoming apart of everyday life, manufacturers are making a real commitment to convenience.

To continue our theme, we take a deeper look at the company that has the most immediate association with an iconographic can, Campbell Soup Company. The number of brands under the Campbell’s umbrella may be expanding, but the package designers at Campbell’s treat each and every brand with the respect they have for arguably one of the strongest brand in history—Campbell’s soup.

Not to get too high-minded, articles on day-to-day workflow solutions are also part of the mix this month. These articles shed light on virtual proofing software solutions, virtual prototyping trends, and digital printing for prototyping. We’re also excited about this month’s installment of the Designer’s Corner series. Learn what the “Sweet Spot” is and how to best approach projects that must find a balance between innovation and profitability.

As we look forward to the coming issues, we have many exciting projects on the horizon. In only two short months, our 2005 Package Design Makeover Challenge will commence. Even though fall seems eons away, the wheels are already in motion on the 2005 Designer’s Toolbox due out in August. And we have you to thank for the feedback that helps us further refine our mission every day.

We hope you find Package Design Magazine a useful resource and an integral part of this exciting and creative industry. Don’t hesitate to let us know what more we can-do for you.

Enjoy!

Chris Lyons Publisher clyons@lyonsmediainc.com