Issue: March '05

Cover Story

Thinking Outside the Can

by Patrick Henry

A “Condensed” Look at Campbell Soup Company:The package design teams in the Camden, NJ, headquarters keep a tight leash on their brands, where careful brand maintenance improves label content without disturbing the long-standing value of the basic architecture. [more]

Designer’s Corner

by Peter Clarke and Jeff George

Targeting the Sweet Spot! The sweet spot is the intersection of what the consumer wants and can afford and what the manufacturer can produce for a profit. Defining the sweet spot means bringing together two sometimes opposing mindsets: marketing and manufacturing. [more]

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Workflows:Virtual Proofing

by Noel Jeffrey

3D and remote proofing software products are enabling more and more prototyping to be done virtually. Advanced soft proofing software also allows for accurate online review and approval of production level digital files, quickening collaboration across the globe. [more]

Profile:The John Roberts Company

by M. Grace Maselli

This fish story is about the big catch the John Roberts Printing wants to brag about.The John Roberts Co. is quickly turning around its investment in Heidelberg equipment by making a splash in the packaging market. A partnership with nearby DL Designs certainly helps. [more]

Global Trendsetters: South Africa

by Gill Loubser

There are first-world and first-rate innovations being exported from South Africa, whose package designers must grapple with a three-tier packaging strategy every day. A strong and effective government program of “Reduce, Reuse, and Recycle” also encourages innovation. [more]

The Front Panel

by Jay Singh

Smaller companies often trust their package testing to qualified and well-experienced package testers at universities across the country.The establishment of careful and consistent testing standards by qualified organizations has increased the usefulness of this testing. [more]

Market Review: Metal Can Innovations

by Robert Budway

The metal can may have been taken for granted in recent times, but the industry is doing everything in its power to pump excitement back into products typically sold in cans—including shaped cans to fit your hand, a variety of easy-opening options, self-heating coffee containers, and microwaveable can bowls. [more]

Market Review: Metal Can Trends

by Jeff DeLiberty

Convenience isn’t just a buzzword metal can manufacturers use to market the traditional, reliable can.The facts and data prove that consumers respond quickly to easy-open ends of canned products at the supermarket, and are willing to pay the extra few cents without much thought. [more]

Workflow Solution: Digital Printing

by Ed McCarron

New advances in media allow accurate physical prototypes to be affordably produced with digital printing.Wide-format digital printers are able to use a variety of label materials, which can be quickly applied directly to most carton and package substrates, even flexible pouches. [more]

Wow! What a Package

by David Luttenberger

It’s the fourth time around for this idea—a clear PET bottle with an aluminum pop-top.What makes this Ark Land water bottle a serious “Wow!” candidate is the design trilogy of shape, structure, and tactility that actually function as one. [more]

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