TrimSpa® Uses CCL Container’s Aluminum Bottle To Accomplish Flash, Security, and Recyclability

CCL Container’s aluminum bottle achieves several presentation, branding, and counterfeit-prevention objectives for the resurgent TrimSpa line.

TrimSpa®, the leader in the dietary supplement industry, has become the first-in-field to develop and launch an innovative new package that virtually ensures consumer protection while remaining environmentally friendly. “TrimSpa is the first marketer in their category to put product integrity at such a high level,” says Mark Goda, director of research and development at CCL Container, who supply the aluminum bottle.

The bottle, which took nearly two years to develop, is made of 99.7% virgin aluminum and affords the product protection against moisture and ultraviolet light. Furthermore, TrimSpa’s label includes unique features, such as debossed graphics, to deter counterfeiters and verify product integrity.

Flash on the shelves

TrimSpa is a leading diet aid and nutritional supplement, known worldwide for its claimed ability to transform bodies like that of spokeswoman and model Anna Nicole Smith. The new bottle will be used for all three of TrimSpa’s dietary supplements, TrimSpa X32, LipoSpa, and CarbSpa.

“It is the utmost importance that we give our customers the very best product on the market. Our priority on counterfeit prevention has set a precedent in dietary supplement packaging,” says Alex Goen, CEO of TrimSpa. Goen also stresses that the environment and recyclability were important aspects of the new bottle.

The 100% recyclable, seamless aluminum container creates an immediate impact on the shelf. As the only product in the category using aluminum, it immediately differentiates itself from competing brands in familiar plastic and glass containers. “When a product stands out on the shelf, everything else becomes invisible,” says Ed Martin, vice president of sales and marketing at CCL Container.

Foiling counterfeit attempts

Counterfeiting not only harms the image and bottom line of the original brand, but can also endanger the consumer, especially when the product in question is ingested. The TrimSpa product’s popularity makes it a brand in demand, and as such, ripe for counterfeiting.

“Counterfeiting is a very real threat in a number of market sectors,” Martin comments. “By making the packaging impossible to replicate, you can maintain product distinction and earned market share.”

To make the package especially difficult to replicate, CCL will soon be debossing a portion of the TrimSpa logo on the side of the container. And to further foil imitation brands, intricate lithography included a monochrome screened photo image. In addition to providing counterfeit protection, the new bottle also had to include tamperevidence features, environmental friendliness, and product stability equaling or superior to that of plastic packaging.

CCL incorporated tamper-evidence functions by increasing the surface area of the lip of the bottle to accommodate a pressure-sensitive label that served as the protective and consumer-preferred seal. Additionally, an outer plastic band covers the neck and closure of the package, delivering the anticipated “snap” upon first use.

Goen comments that the package is in perfect alignment with what TrimSpa is all about—cutting edge science and cutting edge packaging technology. “It’s like a perfect marriage. The technology of the aluminum bottle clearly supports the TrimSpa brand, message, company values, product uniqueness, and commitment to people and the environment.”