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Conceptual Packaging - A Creative Type Company

Issue: April '05

Cover Story

GlaxoSmithKline: A New Look for Tums Makes Classic Remedy Even Easier to Swallow

by Patrick Henry

The familiarity of the angular Tums package eventually became a liability as private-label brands continually mimicked the look of the category leader. With the help of Hadtke Associates and Wallace Church, GSK revamped nearly every aspect of the Tums package for both shelf appeal and ease of use. [ more ]

ALSO: Wallace Church Connects the 'Dots' to Build Abreva Brand [ more ]

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Designer's Corner

by Rich Thibault

Successful "iconic packaging" must create a distinct visual impression that is instantly identifiable to the brand, as well as evoke an emotional response from consumers. The Cocktails by Jenn? company was looking to create iconic secondary packaging for its premium vodka drinks, and AGI/Klearfold had the right tools for the job. [ more ]

Profile: Shorewood Packaging

by M. Grace Maselli

When Universal Music started on the Nirvana "With the Lights Out" box set, they had some ideas that would add to its keepsake appeal. Shorewood was able to add some ideas of their own, bring key vendors together, and coordinate a multi-site production effort. In short, Shorewood was able to produce "boutique" work in a mass-manufacturing environment. [ more ]

ALSO: Enticing Elements Lead to Record Sales of Nirvana Box Set [ more ]

Global Trendsetters: Germany

by Christian Rommel

The same positive attributes of renowned German engineering also translate into the packaging industry, and are reflected in efficient use of creativity, innovation, and expediency. On the graphic side, the traditional robustness of German iconography has given way to cleaner, even minimalist, brand strategies and elegant "no-label" bottles. [ more ]

Workflow: Color Management

by Noel Jeffrey

Color management is a complex and difficult territory to navigate, but software solutions are gradually making important tools more useful for everyone. With the value inherent in a brand's colors, creating physical color standards and profiles is one step toward avoiding dilution of a brand's color identity, as is being able to predict a substrate's effect on color. [ more ]

The Front Panel

by Marianne Klimchuk

Packaging design is an art, craft, and discipline as compelling and rewarding as many other professions, such as architecture. Conveying this to the talented young people we meet has always been difficult, but a concerted effort by today's designers would certainly help build the strength of our profession. [ more ]

Research: Ethnographic Study

by Simon Gainey

Today's package designers must consider every aspect of how packaging is used during its complete "Cycle of Use." Discovering how consumers actually use the package and how they really feel about it can be a challenge. Immersive one-on-one ethnographic research is one way to dig deeper. [ more ]

Pack Expo Countdown

New and returning attractions should entice many package designers to attend this year's Pack Expo Las Vegas from September 26-28. [ more ]

Luxe Pack New York Preview

Sixty of the industry's most prominent manufacturers of luxury packaging will exhibit at New York City's Metropolitan Pavilion from June 7-8. [ more ]

Market Review: Unit-Dose Packaging

by Carro Ford Weston

One of the key advantages of blister packs is that they encourage patients to take their medication when they are supposed to. The trend toward unit-dose packages of all kinds promises to be far-reaching in the coming years. [ more ]

Market Review: Package Monitoring

by Sanford L. Cook

Methods used to monitor and track pharmaceutical packaging are making their way into consumer goods. With these tools becoming more affordable and portable, consumer safety stands to benefit greatly. [ more ]

Wow! What a Package

by David Luttenberger

This Shrek 2 cereal box iron-on promotion has caught the attention of kids and packaging professionals alike, creating a stir we haven't seen since an Archies phonograph single graced a cereal box in the late '60s. [ more ]