13 Like-Minded Designing Firms Delighted in Capturing the Magic of Moon Dust
in a Bottle
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| An ambitious dream transforms from imagination
to reality, and the glistening Moon Dust fragrance and packaging were born. |
"It's among the stars that we must seek the beauty of Women and track
the origins of life?" is how the dream was born. The dream was an ambition-defining
and envelope-pushing one, initiated by Denis Boudard, president of QSLD and
QSLD's Gael Ollard and Christophe Guichard. These dreamers simply wanted to
see what 13 of the most creative designers they knew could come up with if
they all worked together.
"We are designers. This is our vocation!" explains Boudard. "The
Moon Dust project was a unique occasion to express our personal vision of the
perfection. It's an emotional response; it is also a harmonious alliance of
dreams and passions."
Modes of seraphic seduction
After coming up with a name, Moon Dust, they also defined their mission:
to crystallize the emotions of the woman who considers her dreams, her desires,
and her personal accomplishment as her one and unique quest. This moment of
inspiration gave birth to an astral fragrance and equally inspired packaging,
achieving "a journey out of time where furtive mirrors reflect eternal
lights."
"Like the Moon, this fragrance has a hidden side that each of us has
to discern and capture," says Ollard. The Moon Dust fragrance is subtle
and authentic, revealing notes of sweet spices, freesia flower, aldéhydée peony,
blue jacinth, heliotrope flower, centifolia rose, essence of Bulgarian rose,
amber grey lunar, roots of vetiver, and musk. Lightly colored with a delicate
metallic grey tint, the perfume naturally captures reflections of lights.
The bottle design combines traditional glass maker method and savoir-faire
with new high-technology techniques. The half-moon shape rises above a heavy
plain glass base that reveals a complex grid texture underneath the glass structure.
The crisscross surface catches the light and enhances what the fragrance reflects.
The cap was made in zinc-coated Zamac with a dark and deep metal color. This
pipe-cap has been designed with an ostentatious ring on the top to provide an
easy catch. The secondary package was printed in a deep black with two layers,
and finished with a matte varnish combined with an additional hot stamping glossy
varnish, and an extra hot stamping warm red mark. When opening, the box releases
a blast of lights provided by a holographic film applied on the inside.
There is just one catch
A shooting star is ephemeral, priceless and unique; likewise, Moon Dust Parfum
is not actually for sale. Only a few thousand bottles were created for the Luxe
Pack Monaco show last year. Moon Dust is the result of a unique collaboration
of passionate people who contribute every day to the improvement of a certain
idea of luxury.
The creative crew at QSLD convinced 12 partners to bring their passion and
their savoir-faire to achieve this exceptional product. As a result, the most
talented people and the best technologies have been combined to produce a limited
edition keepsake and promotional tool.
QSLD has been at the center of the French luxury scene for more than a decade,
and is now coming to U.S. market with QSLD New World. QSLD specializes in developing
packages that help luxury brands to reach their target markets for companies
such as Moet-Hennessy, Lancôme, and Oscar de la Renta.
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