Package Design Magazine is excited and fortunate to announce the start of its second annual Package Design Makeover Challenge--a three-stage process that begins here, with a series of profiles describing our participating design teams, and continues over the course of the next two issues. This year's five inventive, proficient design teams are Brand Engine, Goodwin, Gravity, Tin Horse, and the collegiate design team from the School of Packaging, Michigan State University.

In this uncommon celebration of package design creativity, each participant will strive for "best overall package redesign" as assessed by you, our readers, who will be invited to cast online votes with the help of embedded 3D images to aid the selection process. The redesign team receiving the largest number of votes will be honored with the contribution of a $5,000 student scholarship in its name to MSU's School of Packaging.

Between now and the publication date of our July/August issue, this magazine's editors will choose a consumer goods company, and a handful of their products will be the subject of a complete design makeover by each of our participating teams. The results of the makeovers will be showcased in the July/August issue, which will be packed with before-and-after photos and written accounts of each contestant's efforts.

Online voting begins with the publication of the July/August issue and ends on the last day of Pack Expo Las Vegas, where the entries will also be voted on. Based on the tally of your choices, we will proudly display the winners on the cover of our November/ December issue, complete with detailed editorial coverage. We'd like to welcome you all in this observance of design originality and excellence.

Meet the participating teams:

• Brand Engine, Sausalito, CA

• Goodwin Design Group, Media, PA

• Gravity, Cincinnati, OH

• Michigan State University, East Lansing, MI

• Tin Horse, Marlborough, Wiltshire, U.K.